In the interest of consumer protection, certain watchdog groups and government agencies are addressing the situation by taking an increasingly hard-line approach to companies making dubious or controversial claims. Recently, for example, the Federal Trade Commission (FTC) issued an administrative complaint charging the makers of a well-known pomegranate juice company and its sister corporation with violating federal law and making deceptive disease prevention and treatment claims, including “making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.” (To read the full article, click here.)
This incident once again brings to light the importance of company credibility, solid research & development, and owner expertise—all proven attributes of Sunrider International that differentiate it from flash-in-the pan companies merely out to make a quick dollar through deceptive advertising and capitalizing on the latest fads.
Always ahead of the curve in innovation, Sunrider has been making true “super juice” products for over 25 years. The herbs we use provide our products with natural antioxidants and bioflavonoids, and are very high in phytochemicals, which are the essence or “energy” of the herbs. Our advanced manufacturing processes ensure that our products (for example Evergreen® and Sunrider VitaFruit®) are many more times concentrated than typical so-called “super juices” on the market.
As Dr. Chen has said, “Other ‘exotic’ juices on the market like wheatgrass, noni, mangosteen, and acai berry juice are just regular, inexpensive juices in their native lands like orange or apple juice. And most of the juices on the market are not specially concentrated and are basically composed of water, flavoring, and sugar; drinks that you could even make at home yourself.”
In contrast to this, Sunrider hand-cleans and processes the raw herbs. Then, we extract and concentrate the essences using a new, advanced counter-current technology developed by Dr. Chen. Finally, we remove the water or spray dry the concentrated essences or “juice” onto other finely ground herbs.
Sunrider® products are unique and superior because we have the experience, expertise, and trade-secret technology to extract and concentrate the essences of the herbs, of which only the finest are used. Sunrider "super juices" are potent, made from whole food sources, immediately digestible, and of the highest quality.
