Dr. Chen honored in Forbes Asia as one of the 25 most notable Chinese-Americans

Dr. Tei-Fu Chen, founder and chairman of the board of Sunrider International, has been selected by Forbes Asia magazine (August 2010) as one of the “25 most notable Chinese-Americans.” By earning this distinction, Dr. Chen takes his place on an illustrious list of “entrepreneurs, innovators, and businesspeople who left home and made their mark in the U.S.”

The methodology used to determine the list was based on a survey of prominent bankers, investors, business associations, scholars, and entrepreneurs. Other criteria considered were leadership within the industry and community, as well as “scale of economic success, such as wealth and jobs created.” To qualify, an honoree had to be born in Mainland China, Taiwan, or Hong Kong, and to have citizenship in the U.S. (second-generation not included).

This accolade was preceded by Dr. Chen also being listed in Forbes Asia magazine (March 2009) as one of the world’s “48 Heroes of Philanthropy.” A special report in this issue recognized Dr. Chen’s global philanthropic achievements that span over a decade.

To read the online version of the “25 Notable Chinese-Americans” article, click here (Dr. Chen is listed on page 2).

Special Conference Call: Dr. Chen’s Business Advice

Open as free call to everyone

Capture the vision Drs. Chen share for Sunrider’s future with you as a partner!

Dr. Chen, founder and chairman of the board of Sunrider International, will be the special keynote speaker on Wednesday’s conference call. Fresh from the phenomenal Sunrider Mediterranean cruise, Dr. Chen will energize, educate, entertain, and make you eager to get your Sunrider business booming!


This call will be OPEN and FREE to all IBOs, so invite all your new downline and prospects to this important teleconference.


Please note: If you are a new Sunrider teleconference call member or need more information/help joining the call, please contact the Business Service Department at info@sunrider.com for assistance prior to the conference call.

Dignitaries from Thailand Visit Sunrider World Headquarters

Sunrider recently received a special visit from several distinguished officials from Thailand. On Monday, October 19, the Consul General of Thailand in Los Angeles, the Honorable Damrong Kraikruan, visited the world headquarters of Sunrider International in Torrance, California. Consul General Kraikruan was accompanied by Ms. Nipa Nirannoot, Consul for Political and Economic Affairs, and Ms. Ploy Umpornpet, of the Thai Business Information Center.

During their visit to Sunrider's offices they enjoyed a VIP tour of the Chen Art Gallery, followed by an introductory presentation to some of Sunrider's most popular products. The Consul General also paid a visit to the executive office to discuss the business climate in Thailand and the progress of Sunrider's operations in the Thai market with Drs. Tei-Fu and Oi-Lin Chen.

Sunrider established its first office in Thailand in 1989, moving to its current office in Bangkok in 2004.

Hello, Utah! Drs. Chen Special Meeting Greets Salt Lake City

Drs. Chen touched down in Salt Lake City, Utah, on Friday, May 31, to lead a Special Meeting for area Sunriders and share our unique and special brand.

I asked Business Leader Richard Jensen of Spanish Fork, Utah, to share his thoughts, and here’s what he had to say:

“Drs. Chen gave an excellent presentation about the Sunrider® products and the opportunity we have as IBOs to share them with others. Dr. Chen explained the difference between Sunrider® products and regular brand products. We are fortunate in Sunrider to have owner expertise with professional methods of production, and ingredients we can trust in each of the products. Some of the products that were at the Product Fair, for our sampling, included: Sunrider’s fluoride-free SunSmile® Herbal Toothpaste, Kandesn® cosmetics, SunSmile® Fruit & Vegetable Rinse, smoothies with VitaShake®, and Fortune Delight®. It was great to taste and feel the quality of these products. The product demonstrations are simple to adopt into our own Sunrider business to make sharing easier. Many new people there were interested to learn about Sunrider International.”

For the large crowd who attended, Dr. Chen helped illuminate why our products, ingredients, manufacturing processes, the Philosophy of Regeneration™, and more, make Sunrider stand above other companies in the market. The intense and rigorous development and manufacturing standards Drs. Chen adhere to make

Sunrider a company nonpareil. Others may try to emulate, but without the brains and brawn behind Sunrider, it’s just not an option.

Summarily, if the meeting could speak for itself, I think it would say this: “Stick with Sunrider. We’re the best!”

Liz Jernigan
Copywriter, Sunrider USA

New IBO Presentation Online!

There’s a new and improved IBO Presentation now online for USA Sunriders. It includes new slides of Dr. Chen’s Philosophy of Regeneration™! Click here.

Explain the Philosophy of Regeneration™ in Seven Minutes or Less

I hope you've marked your calendars, everyone! Because next Thursday, April 16, Sunrider is holding an innovative and enlightening training meeting from 7-9 pm with North American Sales Manager John Teng at World Headquarters in Torrance.

You and your downline can learn to effectively and confidently explain the value of our Philosophy of Regeneration™ in seven minutes or less!! Based on Dr. Chen’s keynote address from the 2009 North American Leadership Conference, this inventive and convenient approach is essential in explaining the philosophy to Sunrider newbies.

For more information, please contact the Business Service Department by phone at
(310) 781-8096 or through email at info@sunrider.com.

Mom’s Day is on Its Way

It’s nearly the Month of Mom, so it’s time to put your thinking caps on and decide what you’re going to give the loving mothers in your life. Oh, wait—I know what you can give her—Sunrider! :)

Sunrider has an enormous selection of gorgeous gifts perfect for moms of all ages and personalities—gifts that will improve the lovely woman she already is and help her feel more exuberant and healthy.

Maybe your mom likes to sit back and relax with a warm cup of tea to forget about the day’s worries. If this sounds like her, then the SR® Herbal Beverages Gift Set would be right up her alley! Featuring a wide sampling of some of our most popular herbal beverages, this set will most certainly help her unwind and de-stress.

We also selected several products and sets that are simply matchless for pampering your loved lady. Oi-Lin® Replenish Gel, Oi-Lin® Eye Cream, Dr. Chen® Refining & Lifting Cream are the best products to help rejuvenate and repair the delicate eye area. No lady likes wrinkles, so help her combat them!

Also fabulous for the super-moms in your life, is the Oi-Lin® Skin Care Gift Set. Top-notch skin care products will cleanse, balance, and hydrate her skin so she’ll look radiant and youthful. Proper skin care is so important to looking vibrant and feeling vivacious—this set will put her on track to more healthy looking skin.

We also selected Bella® and Beauty Pearl® for our Mother’s Day gift ideas. Moms, like all of us, want to feel their best and look their best. With the unique formulations in Bella® and Beauty Pearl®, mom can feel younger and more energetic. Bella® can help ease her through physical and mental changes associated with menopause, symptoms that women before her have despised, and Beauty Pearl® is an ideal supplement to aid in the skin’s process of renewal and revitalization, ensuring she looks amazing even as she ages.*

While all our products are great for mom on her day (or any day for that matter), we hand-selected some extra superb choices for Mother’s Day—that day is May 11, by the way, Sunriders.

Click here to read more in-depth descriptions of chosen products and why they’re outstanding picks for Mother’s Day gifts.

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Kandesn® Room Reopens at Sunrider Headquarters

Greetings Dear Sunriders,

My name is Julie McLewee, and I am the new Marketing Manager for Kandesn®, Sunrider’s fantastic skin care and cosmetics line.

Okay, I admit it. I’m not really new! Many of you will remember that I was the Kandesn® Advisor for many years. I’m so excited to be back at Sunrider International! After moving away, I’m finally back home to where my adventure began in 1993.

Since I’ve been away, I’ve gained a lot of additional experience in marketing and training, particularly with skin care and cosmetics. And I am really looking forward to putting myself to work to support all of you in your sales efforts!

What I am most excited about are the phenomenal new products that are available at Sunrider now. Some of them that I have fallen in love with are many of the special treatment products such as:

• Dr. Chen® Refining & Lifting Cream
• Dr. Chen® Brightening Serum
• Oi-Lin® Replenish Gel
• Oi-Lin® Rebuild Cream

I have only been using them for a few weeks, but already my skin has gotten back its former unmistakable Kandesn glow!

Now, for the really exciting news: We’re happy to announce that we will be reopening the
Kandesn® Training Room, which is located at the back of Sunrider’s International Headquarters in Torrance! We will be conducting several workshops per week, and these will be open to everyone, including your guests. As I write to you, we are working on converting the room back into a beautiful training facility, and while I don’t have all the logistics on our opening day, rest assured it’s just around the corner. At the workshops, you will be exposed to all the features and benefits of the complete Kandesn® line and learn how to use and share these with confidence. Experiencing is believing!

In closing, always remember that Sunrider’s line of premier herbal skin care products is a great door opener to the Sunrider business opportunity!

I can’t wait to see so many of my old friends and meet many new ones.

Yours in prosperity,

Julie

Calli®—full of flavor and healthy benefits!

For thousands of years, herbal teas have been enjoyed in China and the rest of Asia for their health benefits. Dr. Tei-Fu Chen advances the ancient art of tea-making with a special spray-dry process to craft Calli® Herbal Beverage. Our unique concentration method enhances the release of tea catechins, antioxidants, and bioflavanoids in a way that isn’t possible with traditional grinding.

Dr. Chen’s innovative processing methods combined with his vast knowledge of herbs and traditional Chinese medicine have resulted in a product line of herbal-based formulations that are unmatched in quality, concentration, and effectiveness. As you see, although it’s true that Calli® Herbal Beverage is “steeped in Sunrider tradition,” its rich flavor and nutrients make it a modern “Super-Tea.”

Many Sunrider employees like to enjoy Calli® at work and in their homes. Read on to see what some of them have to say and for more detailed info about this delicious, nutritious beverage.

More and more people are enjoying the great taste and aroma of Calli®, and the way it makes them look and feel. Many Sunrider employees like to enjoy Calli® at work and in their homes. Read on to see what some of them have to say, and for more detailed info about this delicious, nutritious beverage.


“As an avid tea drinker, I have to admit that Sunrider makes one of the best teas available in the market. The product is always fresh, with a strong distinctive flavor in every sip. Plus, it’s 100% natural and is produced in an environmentally friendly way. Thanks Sunrider for your delicious products.”
Isa Akcayoglu
Production Information Dept.


“The Calli® Mint is very soothing after a meal! And Calli® seems to alleviate some of my allergy symptoms, including clearing my nasal passages, which makes things much more bearable.”
Victoria Monroe
Order Dept.


“Calli® is a delicious and healthy drink—it’s my everyday favorite! It also helps me manage my weight and makes me feel great.”
Maria Yao
Order Dept.


“I definitely like drinking the Calli® Night; it has a great invigorating taste, yet is soothing. And it’s a great way to end a long day. Calli® Night puts me right to sleep and allows me to wake up feeling refreshed.”
Mary Rodriquez
Order Department


Product Information

Calli® is an all-natural herbal tea and a healthful alternative to beverages with added caffeine, sugar, and chemicals. It contains antioxidants to protect the body from free radicals, and the unique herbal extracts in the formula assist the body’s natural cleansing process.

Features & Benefits

• Highly concentrated: One Calli® bag makes multiple cups of delicious tea.
• Helps speed the body’s natural process of cleansing and elimination.
• Rich in antioxidants and pleasantly aromatic.
• Uniquely formulated and based on the Philosophy of Regeneration™.

Proprietary Formula

Contains catechins, which are naturally occurring antioxidants found in Camellia sinensis, a primary ingredient of Calli®. Antioxidants have been shown to be effective in absorbing cell-damaging free radicals.


Market Appeal

• Great replacement for coffee, other teas, and sugary beverages.
• Made with all-natural herbal extracts.
• Available in three delicious daytime flavors and one for nighttime relaxation.
• An ideal product for introducing Sunrider.

Recommended Use

Steep one Calli® bag in 16 ounces (480 ml) of water for five minutes. Drink it daily as part of a healthy lifestyle.


Flavors

• Regular
• Mint
• Cinnamon
• Night

Sizes

• Ten 2.5-gram bags
• Sixty 2.5-gram bags

You can order Calli® from the Sunrider Shop Online website!

Kandesn® Moisturizing Lip Colors

Ladies, are you looking for the perfect lipstick? Well, Dr. Chen has developed it for you!

For our second product-focused post, Dr. Chen, Wendy Teng, and a Sunrider employee share their thoughts about what makes Kandesn® Moisturizing Lip Colors so irresistibly appealing. Plus, product info reveals how this lipstick outshines the competition.

“Before Sunrider, I did research and development for another herbal company. I saw how most companies manufactured their lipsticks with animal byproducts and petroleum byproducts and oils. If you burn their lipsticks, you’ll smell the unpleasant odors from their ingredients. I didn’t want to use those kinds of ingredients because most women ‘eat’ their lipsticks during the day. So, I created a vegetable-based lipstick, but the company I worked for rejected my formula for being too expensive to produce.

“Now, all Sunrider ladies are fortunate to have the expensive and high-quality lipsticks I always intended to make. Our Kandesn® Moisturizing Lip Colors are formulated with vitamins C and E and use vegetable-origin wax and emollients to hydrate the lips. We self-manufacture them with very strict quality control. I like to think that our lipsticks are ‘good enough to eat.’”


Dr. Tei-Fu Chen
Founder and Chairman of the Board
Sunrider International


“Even though my father doesn’t wear lipstick, he created a lipstick that had the safety and quality his wife and daughters (and granddaughters) deserved to wear. I wear a Kandesn® Moisturizing Lip Color every day of the year. They go on super-smooth, moisturize my lips, and make my lips look full and attractive. Plus, I don’t have to worry about ‘eating’ them since we make them with high-quality vegetable ingredients. In the past, I tried some other popular department store brands to check out their colors. I noticed that other brands often have a very strong perfume smell and weird taste. I didn’t enjoy wearing them at all. Sunrider has spoiled me with the best lipsticks!”

Wendy Teng
Marketing Dept.
Sunrider Corporate Office


“I like Kandesn® Moisturizing Lip Colors. The colors are beautiful, and they moisten and protect my lips, especially in the winter.”

Jean Yu
Executive Office
Sunrider Corporate Office
Product Information


Product Information

Enhance the natural color of your lips with this luxurious, natural-based lipstick. Rich and conditioning, Kandesn® Moisturizing Lip Colors are formulated for maximum color impact, a smooth look, and a comfortable feel.


Features & Benefits

• Made with the choicest ingredients, such as vegetable-origin squalane, a fine natural oil that works in harmony with the body’s own oils.
• Contain several forms of antioxidant vitamin E to provide long-lasting hydration, protection against pollution, and serve as a natural preservative.
• Made with vegetable-based wax instead of the candle wax commonly used in other brands, so our lipsticks are practically edible.
• Come in a beautiful array of colors.
• Each lip color comes in an attractive golden case.

Recommended Use

Use one color as a base and another as a highlighting color.


Product Demonstration

1. Scrape a small piece of a retail brand of lipstick with a metal spoon.
2. Heat the spoon from underneath with a lighter.
3. Smell the unpleasant odors from the mineral oil and/or animal byproducts in the retail brand.
4. Now scrape a small piece of Kandesn® Moisturizing Lip Colors with another spoon.
5. Heat it and smell the pleasant fragrance. We use only vegetable oil for a safe, edible lipstick.

Size: .14 oz. / 4 g each

You can order Kandesn® Moisturizing Lip Colors from the Sunrider Shop Online website!

A New Year Message from Dr. Chen

2008 has been a year of great change and many challenges for the world. Currently, we are facing a severe economic crisis. After many years, though, I have learned that great challenges often bestow great blessings and opportunities. For example, in 1997 when the China government suddenly banned MLMs, I thought this was the end of Sunrider in China. I thought this was the worst thing that could ever happen to our business. It was a huge challenge, but we changed to a new franchise-like business with retail stores. Looking back, I see that what I thought was the worst thing was now the best thing for our business. Changing to the store system stabilized and legitimized our business in China.

I know that being complacent or doing nothing will cause our business to fail with the current economy. However, I also see the economic crisis as an incredible opportunity. More than ever, people need our business and the income it provides. To maximize this new opportunity and ensure the longevity of our business, my wife and I have decided to make changes to our IBO marketing plan. And in some countries, we will implement a new ABO store marketing plan, similar to our successful plan in China. We made these changes after months of meetings and discussions with Business Leaders and other IBOs. We listened to your feedback and incorporated many of your suggestions.

I know it will take adjustment; I know some of you may not like it. However, I believe this is the best plan for our business and essential to our continued success. Our new ABO and IBO plan does the following:

• Helps ABOs open stores for brand awareness, legitimacy, and growth. Gives IBOs the choice to open stores or do direct selling.
• Rewards the people who are working and increasing sales volume. Since we pay out from the company sales volume, the people who are working also help increase your income.
• Clearly separates business builders from customers.
• Helps you earn more retail profits from product sales.
• Gives incentive to long-time Business Leaders to increase their sales volume.
• Encourages people to find new customers and trainers rather than relying on roll-up.
  

Sunrider is a business, not a free handout or retirement plan. As a business, we have to keep working, growing, and improving. These changes are for your success. None of these changes mean that more money is going into my pocket, instead of yours. My wife and I feel the immense responsibility to help you succeed and work day and night to fulfill that responsibility.

Price Announcement
Normally, due to increased business costs, we announce a small price increase at the beginning of the calendar year. In 2008, we have experienced soaring costs in raw herbs and materials. However, given the economic pressures that you are all facing, we have decided not to increase prices in January 2009. We will absorb the cost increases and postpone the price increase until summer 2009. We hope that instead of worrying about prices, you will promote the business and products.

Thank you for your loyalty and hard work this year. We wish you a happy, prosperous holiday and new year!

Dr. Tei-Fu Chen

Post-Convention Update

I hope all of you had a great time at the Convention! I had a wonderful time meeting many of you, holding the young IBO workshop, and chasing my daughter around the Hall during the general sessions. Here’s a quick status update on the products and marketing tools. I know you are all dying to get them!

New Products

Of course everyone wants to know when you can buy the new products. I don’t deal directly with this issue, but I do know that it’s a rather complex process. It first depends on how well it sold in your country during convention, and the sales volume and recruiting rate in your country. We can’t launch new products if there are only a few people there to buy them. We also have to register the product and comply with local regulations. I know that’s not the answer you want because you want the products now. Hopefully, you bought enough products at Convention. But, I have better news. The new Oi-Lin® and some of the new product packaging should be phasing in soon over the next few months.

New Marketing Tools/Website

I oversee the writing, editing, look and feel of the marketing tool, but I don’t handle the printing or translating so I’m just estimating the time on these “hot” tools we are working on.

Sunrider® Training CD-ROM – we’ve made some revisions and most countries should be in production soon and have it in the next 3 months or sooner.

Ingredients Brochures – Dr. Chen told me to add more ingredients to the brochures so we are doing that. Some countries may not have this brochure due to government regulations. Estimated time is 1-2 months.

Website – It should be ready in 3-4 months.

We have many other tools in development like a new product catalog, new brochure on being environmentally friendly, and new product flyers. There’s lots of exciting changes and we hope you enjoy them.

Wendy

Hawaii Regional Meeting

The Hawaii Regional Meeting held in Honolulu on December 27, 2007 was very special for me in so many ways. First of all, this trip was part of a prescheduled family Christmas vacation in Hawaii so I got to mix business with pleasure on this one. I have to admit that I always feel a little bit guilty taking up the invitations of our Independent Business Owners to go tour local attractions or do any sightseeing when I visit their beautiful cities during regional meetings. I guess I feel like I get to have all this fun while my wife Wendy is at home wrestling with our kids. Anyways, on this particular trip I could whole-heartedly enjoy the whole package since my family was there, too!

Secondly, my Brother-in-Law Reuben and his wife Katie also made the trip to Hawaii and they treated me to an introductory scuba diving experience for my Christmas present. I braved the merciless power of the Pacific Ocean to a depth of 41 feet and swam right next to sea turtles and eels. Sorry no photos to show since my so called “waterproof” camera immediately filled up with water once I jumped in the water.

Next, the Hawaii meeting date also marked my 4-year wedding anniversary and I am happy to report that I was fully prepared to give Wendy a big surprise during the evening meeting. I hired a guitar player to accompany me as I serenaded Wendy to the music of the Hawaiian Wedding Song. We then danced one more verse of the same song during the intermission between the opportunity meeting and the training meeting. I then handed her a beautiful anniversary ring that I brought with me from the mainland. It was a true-to-form day in the life of the Sunrider family—business and pleasure all mixed together into one big fun event!

And last but not least the actual Hawaii meeting! The evening represented a reunion of the Chen family with our beloved Sunrider friends in Hawaii. With the greatly appreciated help of our dear Sunrider friends, the Sugai family, a beautiful hotel venue was prepared to receive loyal Sunriders and guests at the big event. I was given the chance to share an opportunity meeting overview for all of the new guests. Dr. Chen, founder of Sunrider International, then shared a very powerful training message of how to effectively combine the power of the products with the earning potential of the compensation plan into one solid message that was so easy to understand and duplicate!

Although each trip to Hawaii always seems so short, I am really excited to go back again this February with all of our Sunrider leaders to enjoy the food, entertainment, and training awaiting those who qualified for the North American Leadership Conference. See you in Hawaii my friends!

John Teng
Sales Manager - North America