Business Leader training meetings were held at Sunrider World Headquarters April 23–25. During this time Dr. and Mrs. Chen shared their knowledge and hospitality with two groups of specially invited IBOs who arrived from around the world. In addition to attending meetings, IBOs from Canada, China, Malaysia, the USA, and Taiwan were given tours of the Chen Art Gallery, the Botanical Garden, and the incredible new manufacturing facilities in Los Angeles. The invitees were also treated as guests of the Chens—dining with them at a local restaurant and at their beautiful home, where they enjoyed great
food and company.
When they got down to business, the meetings were fast-paced, full of energy, and packed with practical training. As always, they were also punctuated with insights from both Chens.
Dr. Chen got everyone thinking when he posed the following question:
“When a lady goes out shopping, what does she think about first? When you shop for a new car, what do you consider first?”
Personally, I was stumped. My wife wasn’t there to help me with the first question. And it had been years since I bought a new car…
Dr. Chen quickly provided the answer though: “The Brand.”
Dr. Chen elaborated by saying, “Brand is first, style next, and material last. Likewise, “When you buy a car, first you think of the brand.”
Dr. Chen went on to describe how it’s up to all IBOs to increase the brand recognition of Sunrider. He stated the importance of presenting “a unified look, approach, and communication,” which helps establish a strong, readily identifiable brand image.
Dr. Chen had this to say about the Sunrider opportunity:
“Why is Sunrider’s franchise-like business the best? Let’s compare it to some other ways one can try to make money:
“Buying and renting out real estate property is too much hassle. And the rent may not even cover the interest on a bank loan. Stock markets have too much fluctuation, too much risk. A franchise business can be good but it takes a BIG initial investment.
“Sunrider’s franchise-like business is the best. Sunrider takes the hassle out of owning a business. No inventory, virtually no risk—you simply use Sunrider’s time-tested [26 years!] system and support. You can build an enterprise like McDonald’s, but without the trouble and at a low cost. And Sunrider is different from other network marketing companies because as a Sunrider IBO, you’re the boss—the owner of your own franchise-like business—not a salesperson.”
Mrs. Chen covered a range of topics, including the need to develop a 2nd generation of business leaders:
“Have your business continue into the future. Building a strong support system will enable you to have financial freedom when you retire. We need to do better about explaining the income potential of Sunrider to the 2nd generation. Encourage your kids just like I’m encouraging my kids to take over the business someday. Have them choose Sunrider, because we have the greatest income potential and you can help people everywhere improve the quality of their lives. Bring your children to the Grand Convention in July—my daughters Sunny and Wendy will be teaching a workshop especially designed for the next generation.”
Dr. and Mrs. Chen also talked about the importance of setting big optimum goals and the power of having a big dream. Dr. Chen helped wrap up the training by providing a personal example of how through having a dream and working hard, anything is possible:
While growing up as a child, his family was poor and they didn’t have much. His prized possession was a broken toy airplane that he’d found. He loved that plane though and fixed it up the best he could. He played with the plane every day and dreamed that someday he’d be able to fly on a real plane and see the world.
Today he does fly on an airplane—the Sunrider Corporate Airplane—which he uses to fly around the world with our IBOs, living the Sunrider dream.
Bob SeawrightSunrider International
Sunrider recently received a special visit from several distinguished officials from Thailand. On Monday, October 19, the Consul General of Thailand in Los Angeles, the Honorable Damrong Kraikruan, visited the world headquarters of Sunrider International in Torrance, California. Consul General Kraikruan was accompanied by Ms. Nipa Nirannoot, Consul for Political and Economic Affairs, and Ms. Ploy Umpornpet, of the Thai Business Information Center. 
