Dr. Tei-Fu Chen Featured in Torrance Magazine

An article about Dr. Tei-Fu Chen, founder of Sunrider International, and his Philosophy of Regeneration™ is featured in the April 2010 issue (page 9) of Torrance Magazine. The article is titled “A New Approach to Health—the Philosophy of Regeneration.” Click here.

Goodbye, Winter…Hello, Spring!

Welcome the Season of Renewal with Kandesn®

Julie McLewee, Kandesn® Marketing Manager, leads this entertaining and inspirational session as we slowly turn from dreary, cold weather into warm spring breezes. This is the perfect season to spend time on you—a time of renewal.

Join Julie and Sunrider leaders on Wednesday, at 5 pm PST for an amazing conference call and webinar that will help welcome spring!

Please note, if you are not already a teleconference call subscriber and/or need more information, please contact info@sunrider.com PRIOR to the call. 

Don't miss it!

http://www.flickr.com/photos/navdeepraj/ / CC BY 2.0

Sunrider Shines at Orange County’s Largest Mixer VII

On March 23, Sunrider International participated in Orange County’s Largest Mixer VII with hundreds of businesses attending from around Orange County and beyond.

Sunrider, once again, had one of the busiest tables, generating lots of energy and attention. In order to introduce attendees to the Philosophy of Regeneration™, a diverse selection of products such as Fortune Delight®, SunBreeze® Oil, and Kandesn® Skin Care and Color Cosmetics were showcased. This helped them understand beauty from the inside out and the outside in. We had a perfect location close to the entrance and right next to a beautiful jewelry table. The ladies liked that they could match Kandesn® Lip Colors to their new baubles!

The dynamic group of IBOs who participated was enthused to share the uniqueness of Sunrider’s business opportunity. Jessica Jansen, one of the attending IBOs, said the event was really productive and that everyone she approached responded well to Sunrider. Her “hit product” was Fortune Delight®, and she said people lit up when they tried it. Then they really wanted to hear more about the benefits and ingredients. Jessica was surprised by their desire for more detailed information. Stephanie Gylden enjoyed interacting with the people and felt it was one of the most exciting events she had ever attended.

Another long-time IBO who came was Dafna Topper, and she really enjoyed the high energy of the event. Everyone who came to our area was very open to the products, and she had most success at engaging people with the Oi-Lin® Skin Care Set. Dafna made about 26 contacts, many of whom were interested in learning more about the business opportunity, so we can look forward to watching the Sunrider family grow more in the weeks to come!

IBOs Tim and Mary Young also attended, meeting numerous people who were with Sunrider years ago and had really enjoyed the products. These folks were ecstatic about the new pricing structure, and many will be purchasing again. Mary felt Sunrider is really starting to brand itself with events like this. She made at least 30 serious contacts, many of whom would love to visit World Headquarters to tour the Chen Art Gallery and experience the full range of Kandesn® Skin Care and Cosmetics during a workshop with Kandesn® Marketing Manager, Julie McLewee.

For Sunrider staff and IBOs alike, Orange County’s Largest Mixer VII was a smash and sure to help Sunrider International achieve the brand recognition it deserves!

Vitalite Success Story

Lin Tsan Shih
ABO, Taiwan

Six years ago, when I was just 35 years old, I was overweight, tipping the scales at 104 kilograms (about 229 lbs). Stemming in part from having some unhealthy lifestyle habits, including eating out for most of my meals, having a fondness for rich foods, and frequently drinking nutrition-void beverages sold at convenience stores, I was in poor health. In fact, when I was only 25, my SGPT (Serum glutamic pyruvic transaminase) levels were so elevated I couldn’t even donate blood. Eventually, I was diagnosed with diseases such as ventricular hypertrophy, hypertension, and paroxysmal tachycardia.

Then I found Sunrider, and it changed my life! At first, I was reluctant to take Sunrider® products, because I didn’t understand what they were about or the philosophy behind them. However, after learning more about the company, the products, and the Philosophy of Regeneration™, I became determined to implement a Vitalite® Weight Management Program. I was further inspired after hearing a testimonial shared by a pregnant woman who had achieved great results with Sunrider (she loved and used Fortune Delight® and VitaShake®!):

“I’ve now been taking Sunrider® products for more than 10 years and have realized great results, even while having my first baby, a very healthy and clever child. I really enjoy how the products make me look and feel.”

The result of making Vitalite® products part of a healthy routine is that within two months I was able to lose 24 kilograms (about 53 lbs.), and my waistline was reduced from 42 to 34 inches.* Meanwhile, both my physical ailments and mental state have improved a lot. Pain and discomfort that had been bothering me for a long time also disappeared. More marvelously, my slim wife, who took the same products with me, gained two kilograms (about 2 lbs.). Thus, I was very impressed by the Sunrider’s unique Philosophy of Regeneration™, how Sunrider® products, nourish, cleanse, and balance the body.

Through Sunrider, I’ve not only helped myself, but I also have the opportunity to help other people get fit and achieve enhanced vitality and health. I’m also proud of having my own store, located in the Hsin Yi District, the most flourishing business area of Taipei. I now hope to help more and more people revitalize their lives with Sunrider! 

*In conjunction with regular exercise and a healthy diet. Results not typical.

Duplicate Effectively Conference Call and Webinar

Duplicate Effectively
Reach Sunrider Success with Duplicable Techniques and Consistency


Learn from North American Sales Manager, John Teng, Golden Group Business Leader, Carrie Goelitz, and Group Business Leader, Diane Haryett, on Wednesday, at 5 pm PST for an amazing conference call and webinar that will help you do more than just sponsor customers—it will help you develop leaders! Leaders will expand your organization and attract other potential leaders.


Please note, if you are not already a teleconference call subscriber or need more information, please contact info@sunrider.com PRIOR to the call. 


Don't miss it!

Behind the scenes of Sunrider: IP attorney

During Convention, the members of the Legal Department help guide tours of Sunrider World Headquarters. It is interesting meeting IBOs/ABOs from around the world, but I dread answering the inevitable question: “What do you do at Sunrider?” When I say that I am senior counsel primarily responsible for all intellectual property issues, I usually encounter confused looks (which I am used to, because most non-IP attorneys also do not understand my job). A further explanation that I coordinate Sunrider’s worldwide portfolio of trademarks, patents, copyrights, domain names, and related disputes only makes my job title less clear. Explaining that I’m responsible for the ® and ™ symbols they see on Sunrider product names is enough to satisfy their curiosity. With this blog post, I’d like to explain a little more about what I do here at Sunrider, and how that helps IBOs/ABOs.

The largest part of my job is management of Sunrider’s extensive worldwide trademark portfolio. For those who do not know, a trademark is a name or symbol that lets consumers know where a product or service originates. This is really important here at Sunrider because of all of the time and effort Drs. Chen put into Sunrider® products. When someone tries Quinary® or Fortune Delight® for the first time, they learn the product names and see the Sunrider name and logo on the packaging. When they learn how these products are formulated and manufactured, they then associate those names and logos with Sunrider’s commitment to high standards. If they encounter the Sunrider brand elsewhere, they will automatically assume similar levels of product quality.

This is why it is essential to protect Sunrider’s names and logos worldwide. Working with two indispensable paralegals (both have been at Sunrider for over 15 years!), we maintain Sunrider’s trademarks in all affiliate countries (plus a number of other strategic countries). With the assistance of a number of international law firms, we deal with trademark offices in about 80 countries. We file trademark applications, which are reviewed, argued, and (hopefully) approved and registered. Sunrider has over 3500 trademark registrations worldwide, and almost 700 pending trademark applications. We also have a large number of ongoing trademark disputes, often trying to stop a trademark that is too similar to a Sunrider mark. With strong trademarks around the world, the Chens can promote Sunrider’s brands worldwide, opening and expanding markets for IBOs and ABOs.

Another large part of my job is reviewing all Sunrider labels and US marketing materials for intellectual property issues (yes, often in languages I do not understand). There is a legal difference between ® and ™, and I need to make sure the right symbol is used (and when not to use any symbol). Another lawyer and paralegal also must approve these materials; however they look at non-IP issues. I also file copyright applications to protect the text, images, and photographs in all Sunrider marketing materials—so that no one can use these without Sunrider’s permission. All of this ensures that all marketing materials and product packaging comply with applicable laws, do not infringe the rights of others, and are available for the exclusive use of IBOs and ABOs.

A growing part of my job involves the Internet. I manage Sunrider’s worldwide domain name portfolio and enforce Sunrider’s trademarks in domain names as well as Internet content. When you submit an English website for compliance review through the Internet Compliance Form, I’m the one who does that review. I have been an Internet server administrator (professionally and as a hobby) since 1993. As a “secret” computer geek, I have been able to assist Sunrider’s expansion into social media (including Facebook and Twitter). This background has also allowed me to participate in several organizations working to help strengthen trademark rights on the Internet.

A question that IBOs/ABOs ask SR employees at Convention is, “What do you like about working for Sunrider?” It’s a tough question for me to answer unless they know the details of my job, so I can now finally answer it here. My favorite part of my job is identifying new trademarks. When the Chens have a new product or idea, they need to choose a name. Because new trademarks cannot be similar to existing ones, the Chens suggest a number of names that I then search. I research trademark databases and the Internet, and let the Chens know which names may be available. Sometimes this involves several rounds, because some proposed names are not available for use. Once chosen, we then file trademark applications around the world. This is fun because I learn about products early in development, enjoy gaining some insight into the Chens’ thought process, and see how Sunrider continues to grow after 27 years. And no- I can’t give any hints about what’s coming up!

So Long and Farewell

Margaret Limp, a Sunrider Order Department employee of over 20 years, retired last Friday, March 12. 


In honor of her many years of service, a Hawaiian-themed surprise farewell luncheon was held, including a delicious catered lunch and lots of festive decorations. Margaret was seen the rest of the day sporting the “lei” she received at the lunch.

Later that afternoon, another surprise awaited Margaret as employees from every department gathered in the Sunny Café for cake and final goodbyes! 

Prior to the big retirement day, donations were collected for a gift to recognize Margaret’s achievement and dedication. She graciously received a beautiful watch, a Visa gift card, a Torrance Bakery gift card, a Quiznos gift card, and a delicious fruit flower arrangement from Edible Arrangements. Margaret was grateful for everyone’s attendance and is looking forward to sleeping in!

Congratulations, Margaret, on your retirement—we hope you enjoy every minute of it!

Conference Call & Webinar: Sunrider’s New Training Website

In order to provide a training system that’s easy to follow, consistent, and duplicable, Sunrider developed a modern, sophisticated training website to help manage and run a successful SR business from the initial stages.


With its clear and concise information, it’s a breeze to:


1) Quickly learn the business from the beginning
2) Utilize your own skill sets
3) Train your downline consistently and correctly


So join us on Wednesday, March 17, at 5 pm PST for a Conference Call and Webinar as John Teng, North American Sales Manager, and Sharon Samuelson, Lead Business Leader, show you how to use this tool to your advantage!


If you are not already registered for the conference calls, please contact the Business Service Department at info@sunrider.com for assistance PRIOR to webinar.


If you should experience any problems logging into the webinar or teleconference, please feel free to contact Billie Steiner at billies@sunrider.com.

Add a Healthy Punch to St. Patrick’s Day with this Evergreen-Inspired Recipe!

There are so many ways to celebrate Saint Patrick’s Day on March 17. You can watch (or march in!) a St. Paddy’s Day parade, throw a party, plant a kiss on the Blarney Stone, or if you’ve had some SportCaps® and feel super energized—try your luck capturing a leprechaun. And while you’re doing all that, you’ll need something refreshing, and in the spirit of the occasion, it should be shamrock green of course.

Well, we’ve got just the thing to put an Irish twinkle in your eye and a spring in your step. This “Evergreen® Punch” recipe is healthy, revitalizing, and deliciously green. And once you’ve tried this beverage, you’ll want to enjoy it all the time.

Evergreen® Punch

“Refreshing flavors of citrus, melon, and mint, and with a fantastic green color that’s a real eye catcher.”

Submitted by Martin Kiechle, Germany

Ingredients:

• 2–3 bottles of Evergreen®
• 2 liters of water or mineral water
• 3 packs of Fortune Delight® Lemon
• 1 cup of kiwifruit (peeled)
• 1 honeydew melon or Galia

Directions:

• Mix 2–3 bottles of Evergreen® with approximately 2 liters of water (or mineral water) in a punch bowl or large pitcher.
• Mix in three 3g-packs of Fortune Delight® Lemon.
• Wash kiwi and melon with SunSmile® Fruit & Vegetable Rinse.
• Dice the kiwi and melon and add to the punch.
• Sweeten to taste and serve chilled (add ice cubes if desired).

 “May your happy days outnumber the shamrocks that grow, and may your Evergreen® keep you feeling fresh wherever you go.”

http://www.flickr.com/photos/fmckinlay/ / CC BY 2.0

Leveraging Local Events Conference Call & Webinar

Learn to build your personal group through networking at local events and move your Sunrider business forward!


Join North American Sales Manager, John Teng, and Sunrider leaders on Wednesday, March 10, at 5 pm PST, for a conference call and webinar to learn more about local events and how they can help you.


Please note: If you are a new Sunrider teleconference call member, please contact the Business Service Department at info@sunrider.com for assistance prior to webinar.

Spring into the Season with Sunrider!

Spring isn’t just a new season—it’s the chance for a new beginning—a time to revitalize the way you look, feel, and live your life. And this special collection of products is designed to help you do just that!

Sunrider Ultimate Oatmeal

There's nothing like a warm bowl of oatmeal on a cold winter morning---it's soothing, filling, and delicious. Already very nutritious, this oatmeal's made even better with spectacular Sunrider additions!

Enjoy!

Submitted by: Lorraine Eastburn, Phoenix, Arizona

Ingredients:

8 oz. hot water

1/2 cup old fashioned oatmeal

1 tbs. ground flaxseed

1 packet NuPlus® Apple Cinnamon

1 packet Quinary®

SunnyDew® to taste

Directions:

Mix hot water and oatmeal. Cover and let stand for five minutes.

Then add: ground flaxseed, NuPlus® Apple Cinnamon, and Quinary®.

Add SunnyDew® to taste.

Sunrider Media Coverage Grows in Korea

Sunrider has been receiving a lot of publicity in both online and traditional media in Korea recently. Seven articles appeared in February alone that describe how cosmetics and skin care products made from naturally derived, healthy ingredients are becoming increasingly popular in today’s marketplace and how Sunrider is positioned perfectly to take advantage of this development.

The articles mention how consumers are becoming savvier about health and beauty products; they want to know exactly what the ingredients are and the function and benefits of each ingredient. The articles relate how Sunrider® products are attractive to today’s discerning consumer, as Sunrider® products are self-manufactured according to the strictest standards of quality control and safety, and contain only the finest natural ingredients.

All Sunrider® products, including Sunrider’s Oi-Lin® and Kandesn® lines, are made according to the company’s “Philosophy of Regeneration™,” which states that the body needs to be nourished, cleansed, and balanced to achieve optimal health and beauty.  It’s often said that Sunrider® skin care and cosmetics products are not only nourishing for the skin, but “good enough to eat” because of their pure, natural ingredients, which contain no questionable ingredients or animal by-products.

Web-based Korean publication names with news related to Sunrider’s growing popularity are listed below with links:

Kuki News

News Prime

Beauty News

Sports Korea

Asia Today

Medical Today

Sunrider Sparks the Firecracker Run

Sunrider was a top sponsor of the nation’s largest Chinese New Year 5K/10K run, the 32nd Annual Los Angeles Chinatown Firecracker Run. According to its website, “The L.A. Chinatown Firecracker Run Committee, Inc. (LACFRC) has contributed over $400,000 to local elementary schools and non-profit community organizations providing services and programs to benefit the community.” This year’s event proceeds benefited the Need2Read program which aims to increase the reading and comprehension skills of children in the program.

An “East Meets West” theme was present throughout the event’s opening festivities, including the Lion Dancers, the traditional lighting of 100,000 firecrackers, taiko drummers, and the Laker Girls.

To each race participant, Sunrider gave an SR Sports Bottle and a Fortune Delight® packet and product card. Not only was Sunrider a top sponsor of the event, but four Sunrider staff members participated in the 5K portion of the race, and two participated in the 10K portion! Way to go!