Friday, August 13, 2010

Business Plan Helps IBO “Get Back to Basics”

John Teng, North American Sales Manager, recently spoke to IBO Diane Haryett about the new business plan and how it’s helping her organization thrive: “The new business plan helps us get back to basics. It is easy to teach and for new people to understand and identify an achievable goal.” 


Diane said that when someone expresses interest in learning more about Sunrider, she asks them to think about adding income to their home, and to make a list of people who would be interested in the business or the products. She sets a clear “stair-step” goal to earn money in Sunrider: Build your personal group sales to $1,100, then $2,200, and then to $3,300 (approximate US currency to the Canada dollar,) and then ask four to five people to partner with you. 


She also believes it’s really smart to have the foods paid for. “The price of supermarket foods go up and down, but overall, the prices of all goods are only going to get higher so why not have your food paid for by Sunrider,” she said. Diane said that with the lower prices, it’s now the best time ever for consumers to buy the foods. She has a friend who recently bought a brand new car for the price the same make and model cost 10 years ago! That means the customer has the advantage and Diane encourages all of her consumers to “cash in while they can!” When they have extra cash from the reduced prices, she encourages them to buy more Sunrider® products.


When asked how she determines who is a consumer and who is a business builder, she is quick to say she was a skeptic at the beginning, too. If they say they are not interested in the business she tells them her own story, and that she once felt the same way. She tells them the day may come when they’ll be interested, so she asks for a few minutes to talk about the business for future reference. Diane also emphasizes the importance of addressing their needs and customizing your approach to those needs. Plus, “You never get bored working with these products…,” Diane said, “Sunrider products address overall wellness and there is something for everybody.”   


Diane’s right—there is something for everybody with Sunrider. Whether it’s business or product, Sunrider offers it all. Remember that when you approach people. There’s always something to be offered in Sunrider. And with the new low prices and simple business plan, it’s easier than ever to “get back to basics” and achieve your goals. 

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