Sunrider International continued its mission to increase local presence and exposure on Saturday, February 20, as it attended another local event—the Golden Dragon Parade and Festival. Held in downtown Los Angeles’ Chinatown neighborhood, the 111th Annual Golden Dragon Parade is one of the foremost Chinese New Year celebrations in all of Southern California. According to the event’s website, the parade’s theme “emphasizes ethnic diversity, Chinese Culture and exposure to Chinese-American businesses. The parade continues to be a rich and diverse experience for Angelenos of all ages and ethnicities.”
Each year, over 100,000 people line the parade route and thousands watch on T.V. to see the colorful and creative floats, marching bands, government officials, dignitaries, entertainers, local business leaders, and cultural groups who all participate in this much-loved parade. As a major sponsor of the event, Sunrider participated in the Parade, with local IBOs riding in an antique, horse-drawn trolley with Sunrider banners on the side.
Sunrider also had a booth at the event which featured demonstrations of SunSmile® Fruit & Vegetable Rinse, Sunbreeze® Oil & Balm, and Kandesn® Protective Foundation SPF 15, as well as samples of SunBar® and Fortune Delight®. Because the other tents at the festival were white, our red Sunrider tent generated a lot of interest! At one point, there was a line stretching some 30 people back waiting to try the SunBars and Fortune Delight®!
For our IBOs, this event was a great chance to tell people about Sunrider and create more recognition throughout the community. Because people naturally visit vendor and sponsor tents at festivals such as these, IBOs were able to practice their approach in a comfortable setting, and get a lot of new contacts in the process.
There are many reasons to attend local events. Sure, they’re fun and exciting, but you also get to build your approach experience, network, create confidence in your techniques, and learn! Local events are like dress rehearsals—they provide the opportunity to hone approach skills while selling products. Events in your area are happening all the time. Do some research and see what’s out there. Your Sunrider business will thank you!
1 comment:
I loved seeing this post and photos.
THAT is what life should be like - people lining up to eat healthy Sunrider food and drink healthy Sunrider beverages.
At the Vancouver Olympics, downtown, I saw a lineup a block long, for hot dogs!!
I was thinking how wonderful it would be to have people lining up for Sunrider nutrition instead -- and here I see these wonderful photos!
Thanks for sharing!
Diana
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