Sunrider is pleased to announce that Independent Distributors will now be known as Independent Business Owners (IBOs). Effective immediately, the terms Independent Business Owner and IBO will be used and the name "Distributor" will be discontinued. Sunrider founder Dr. Tei-Fu Chen explains, "When I first came to the United States and started Sunrider, my English wasn't very good. We used the name "Distributor" because that's what most companies used at the time. As Sunrider grew, I felt the name Distributor wasn't quite right because it just told part of the story. Our "Distributors" didn't just sell or distribute Sunrider products, they also owned a business that was better than a franchise. Many of them have businesses in several countries and earn the kind of money a franchisor makes. I felt the name Distributor didn't give our people the recognition and status they deserved. Changing the name of Distributor to Independent Business Owner shows what our business is all about - helping people to improve their lifestyles and well-being by becoming successful business owners." In conjunction with changing "Distributor" to "Independent Business Owner," Sunrider is also changing the rank names as follows:
Mrs. Chen says, "Many times, people are confused when they hear that someone is a "Director" in Sunrider. They think that person is an employee or on our Board of Directors. Since we decided to change the name from Distributor to IBO, I wanted to also change the rank names as well so it's easier for people to understand. IBOs who build their business are Sunrider's "Business Leaders" and our business partners. We're very excited about the name changes and many of our IBOs have told me they love their new title."
Sunrider Corporate Office
