As outdoor enthusiasts welcomed the beautiful fall foliage that arrived with the season, Sunrider Korea was prepared to add to the seasonal enjoyment by preparing an engaging cho-bon (Korean for “herbal”) tea promotion event. Using picturesque locations frequented by hikers, Sunrider staff set up an impressive booth on two successive weekends that was splashed with autumnal oranges, yellows, and reds, and well stocked with Sunrider® herbal beverages.
The first Sunrider® cho-bon event was held November 5–6, at Ne-Jang Mountain in Jun-Buk Province, and the second event was held the following weekend, 12–13, at Buk-Han Mountain, Seoul. During the events, Sunrider staff handed out free samples of Sunrider’s concentrated herbal beverages—Fortune Delight® and Calli®—to all hikers who visited the booth. This provided a great way to let people experience the exceptional quality and healthy, flavorful appeal of these Sunrider classics.
Over 8,000 people visited the booth during the first two-day event to sample Sunrider’s signature teas, with over 5,000 people visiting the booth during the next two-day event. These Sunrider events, inspired by the beauty of the fall, proved to be large-scale successes, providing a fun and fitting way to introduce thousands of people to a sampling of Sunrider’s incomparable
products.
