
January 12, 2010 marked the official opening of Sunrider’s first retail store in Australia. Drs. Tei-Fu and Oi-Lin Chen were welcomed to Westfield Southland in Cheltenham (suburb to the south of Melbourne) to officiate at the ribbon-cutting ceremony for the new Flagship Store. Not only did the ceremony announce the store’s grand opening, but it put the Australian retail world on notice that Sunrider will continue to grow and develop, benefiting anyone who wants to be part of Sunrider’s life-transforming opportunity.

The mayor of the City of Kingston, Cr Steve Staikos, also participated in the ceremony, which included a lion dance performance and store blessing, followed by a Product Fair held in the store after the ceremony. Hundreds of people flocked to the new store to see what Sunrider was all about. It added up to a very enjoyable afternoon, as valued IBO visitors from Interstate shared their marvelous experiences with both established Sunriders and those just looking and wondering “What is Sunrider?”
In the evening, Drs. Chen hosted a special meeting at the Langham Hotel in Melbourne. Dr. Chen impressed the audience with his presentation and knowledge of the body, namely, how beauty and health can be enhanced by Sunrider’s Philosophy of Regeneration™. Mrs. Chen led the meeting as well, announcing the new marketing plan developed especially for Australia. These events, and the announcements about the new retail opportunity, herald a bright future for Sunrider in a new and exciting market place.
For photo album of this milestone day, click here.



