Retail and marketing studies are showing that it’s not just women who splash cash shopping these days—there’s a new generation of men who are becoming more involved with their grooming habits and spending more money on personal care products and clothing. For Sunrider IBOs and ABOs, this presents a big opportunity—a sizable and growing market sector to target.
According to the online article “Guess What? Men Shop, Too,” the opportunity is “downright handsome in the personal care arena. According to the Packaged Facts report ‘Men’s Grooming Products: A Global Analysis,’ the men’s grooming industry is already valued at $19.7 billion worldwide, and is expected to grow nearly 40 percent (to $28 billion) by 2014. And 2010 is expected to be the biggest year ever for product launches aimed at manly men.”
Sunrider is well positioned to provide discerning, value-seeking men with the products they want with its array of men’s skin care and grooming products—products differentiated by matchless quality, unique formulation, and owner expertise.
Dr. Chen knows that healthy skin is a vital aspect of looking great, so he created Dr. Chen® Men’s Skin Care products, a simple-to-use line of skin care products based on the Philosophy of Regeneration™. This philosophy centers on nourishing, cleansing, and balancing the body to help bring out one’s vitality, health, and beauty from the inside as well as the outside.
Many companies use animal oil, mineral oil, and petroleum by-products in their formulations, and make abrasive exfoliants and pH-imbalanced products, which can cause skin problems. However, Sunrider® skin care products are pH balanced and use vegetable-based, natural ingredients to cleanse, balance, and moisturize the skin, gently, safely, and effectively.
Sunrider’s attractive line of male-targeted skin care and personal grooming products can enable anyone to capitalize on this explosive market. After all, men, like women, want to look more youthful and attractive too, as well as “groom themselves” for success in today’s competitive world.
Descriptions of a selection of individual products can be seen by clicking the links below.
Dr. Chen® Hand & Body Lotion
Dr. Chen® Warm Facial Scrub
Kandesn® Smooth Shave
Kandesn® After Shave
Dr. Chen® Deep Moisture Lotion
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