The Power of Women in the Global Economy (and Sunrider, too!)

Sunrider is planning to start a special new teleconference series dedicated specifically to topics of interest to women.

They say that behind every good man is a great woman, and in the case of our economy, that seems to be true as well. In “The Female Economy,” a recent Harvard Business Review article, authors Michael J. Silverstein and Kate Sayre write, “Women now drive the world economy,” and “represent a growth market bigger than China and India combined – more than twice as big, in fact.”

But there’s a disconnect between this massive market opportunity and the commodities currently offered to women. With a market share that large (China + India x2), one would think women ruled the marketplace roost, but that’s not the case. Companies the world over fall well short of providing the appropriate goods and services to this mega-consumer category. Women are still “undervalued in the marketplace” with “few companies responding to their need for time-saving solutions or for products and services designed specifically for them.”

It’s clear that women are a powerful, driving component in the economy, warranting more attention in the marketplace! That’s why Sunrider International wants to build a new series of teleconference calls dedicated to women’s interests.

But first, we want your ideas! Tell us what topics we should discuss on these calls, and leave your thoughts and suggestions here in the comment section of this blog post or on any of our social media sites (Facebook, Twitter).

We look forward to receiving your valuable input!