Marketing Updates

It’s been a long time since I posted, but I wanted to give you a behind-the-scenes look at the many projects we’re working on in the Marketing Department.

Convention, Convention, Convention!

Obviously, we are working like crazy in preparation for Convention. In addition to building and maintaining the convention website, we’ve prepared welcome videos, which I hope you’ve all seen.

We’re working with a great production company to bring a high-tech, high-touch feel to the Convention. I don’t want to say too much, but it will be different from anything you’ve seen at our Convention before. I’m also very excited for the LA Plant Ribbon Cutting so you can see how incredibly huge and state-of-the-art it is. It’s been a headache and nightmare to move, but it’s all for the great purpose of making the best products.

New Products and New Packaging

Based on the convention pre-order sales report, I can see you are all dying to get your hands on our new products. John even has IBOs calling him to get samples. We’re busy finalizing all of the packaging, components, brochures, and flyers for the new products. I hope you all were able to order them because they are fantastic. I especially love the Eye Cream and MetaShaper™.

During Convention, you’ll also get to see the new product packaging for our tried-and-true products. This has been long overdue. If you look at our new promotional flyer for Fortune Delight® you can get a sneak peek at the new look of our packaging. I really love the new designs and can’t wait for them to get phased into production.

New Marketing Tools

This brings me to the new marketing tools we’re developing. Do you like having the Product Catalog e-book on the website? I’m planning on doing more e-books. We’ll also be posting a new product flyer every week for the Starter Pack products. We’re also developing a new Company Profile, new Sunrider® Training CD-ROM (which will also go online), Sunrider® Training Workbook, new Sunrider Simply the Best® video, new Compensation Plan marketing tools, and more. I think you’ll be pleased with the new tools we have coming your way. Most of them were based on your suggestions.

I know we are working on even more projects, but I have to get back to work. By the way, remember to place your orders for promotional products before the end of the month! I’ll see you at Convention!

Wendy

The Best Ingredients

Sometimes, our customers and IBOs wonder if we use organic ingredients. Organic food is produced without using most conventional pesticides, synthetic fertilizers, bioengineering, or ionizing radiation. A government agency must inspect and certify the farm before the food can be labeled “organic.”

Many of our products use herbs and plants that grow in the wild in their natural environment. I believe nature is the best “farmer”—man cannot successfully duplicate many of nature’s best creations. That’s why we prefer using ingredients grown by nature rather than organic farms.

As a manufacturer of health foods, I am especially concerned about the environment. Because of pollution, many foods, even organic foods, may contain unacceptable levels of heavy metals. We monitor the heavy metal content of our herbs and often reject hundreds of pounds of herbs that do not meet our strict standards.

In addition to the heavy metal content, I also care about how our foods are handled. All herbs and plants, whether grown in the wild, in an organic farm, or in a traditional farm, have dirt, pests, and other contaminants. We take the extra steps of cleaning the herbs by hand and machine rather than grinding and/or irradiating the herbs along with their contaminants.

We also use a trade-secret manufacturing process to extract and concentrate the beneficial essences from our herbs. This makes the final product much more powerful and effective than just mixing the herbs on the ingredient listing.

I want all of you to have confidence that Sunrider uses the best ingredients and makes the best products.

Dr. Tei-Fu Chen
Founder and Chairman of the Board