The 2008 Regional Leadership Conference Cruise—an Amazing Experience!

I must admit that when it was decided that this year's Regional Leadership Conference will take place on a cruise, I was a little disappointed. I am only telling you this, since it turned out much better then I expected and you really should keep reading…

After months of preparations, 270 IBOs from Hungary, Western Europe, Israel, Russia and Eastern Europe reported to the dock of the cruise ship "Navigator of the Seas" in Barcelona, on a rainy noon hour of May 10, 2008. When we saw the 15-storey (above water) structure that was about to sail us, we were astonished, and seeing the enormous ship made us unbelievably curious and filled with anticipation for things to come.

After our passports were checked, we entered the ship, and I felt like a little boy that has to see it all without missing a thing. I found myself wandering among the luxurious mall, the theater halls, and the basketball and softball courts. I couldn't miss the amazing gym and dining rooms, the ice skating rink, the children's deck and much more, until we were called to attend the luxurious dinner and were already on our way to our first port stop in Marseille.

On the first night, Dr. and Mrs. Chen hosted a private dinner with 6 IBOs from Western Europe. During dinner, the Chens took the opportunity to teach and train the attending IBOs and emphasize important points about business building and how Sunrider has developed a unique and innovative model for building a franchise-like business for the benefit of its IBOs.

On the next day we woke up to the sound of the announcer welcoming us to Marseille, a typical port city full of seafood restaurants and coffee shops. After a big breakfast, we went on a short tour of the city and visited its fascinating fish market (the smell was certainly not fascinating…). Watching a live octopus trying to sneak away from the display shelf it was placed on, and the fish merchant forcing it back into place was definitely a unique experience.

That afternoon we were already on our way to Sardinia. On the ship, the last preparations for dinner were already being made, and the chamber men gave us wonderful service and cleaned our rooms for the evening. One of the Israeli IBOs met me on my way to dinner and she asked me wonderingly, “Why do we deserve all this? And without paying for it…"*

On the second evening, the Chens had dinner with six Israeli IBOs and, of course, used the time between courses to train and teach the participants.

The Western European and Hungarian IBOs started their third day attending training sessions, in small 30-people groups. During the sessions Dr. Chen emphasized the importance of the 4-points approach meeting and 6-points opportunity meeting. Dr. Chen also stressed how crucial it is that all IBOs use the same terms and send out the same message.

After the Chen's training, the groups dispersed, and we all went to shore in Cagliari, the capital city of the Italian island of Sardinia. In spite of the slightly bleak weather, we went to tour the city with an Israeli tour guide that lives there. Our guide took us to the “Elephant Tower,” from which we had a beautiful view of the entire city and port, and to the largest local church. We finished our tour with a taste of excellent Italian ice cream and went back on the ship. One thing that truly amazed me during the tour is that although over 3,000 tourists came to the city on our ship, local businessmen still closed their businesses in the afternoon, for their famous siesta. We left Sardinia and set sail towards Sicily.

That night, after another luxurious dinner, which the Chens shared with 6 Hungarian IBOs, we all watched a spectacular ice-skating show, which generated heavy applause from the amazed audience.

We arrived in Palermo early on the fourth morning and went on a long tour day. Most of the Israeli group went sightseeing together. Palermo is beautiful; it has modern shopping squares as well as a lovely old city, and the people of Palermo are very welcoming and hospitable.

The Vucciria open market place was impossible to miss; we were pulled in by the wonderful smell from the food stands, the fresh fruit and vegetables, the Italian cheese delicatessens, with cheeses you can smell from a mile away, and of course, the daily masterpiece of the market—a freshly caught swordfish put on display.

After an exhausting 7-hour tour, we went back on the ship, and I met another IBO. She told me that she met a friend from Israel on the ship, and when her friend asked her what she was doing there, she answered that she earned a full-expense-paid cruise, working with Sunrider.* Her friend could not believe her ears. She said she always heard about Sunrider, but she never thought the stories were true. That woman joined Sunrider and became an IBO that night.

On the fourth evening the Chens had dinner with 5 IBOs from Eastern Europe. The Chens emphasized to the participants the great earning potential of the Sunrider business, and told them that many people have already achieved their optimal goals working with Sunrider.

We spent the fifth day, during which most of the training meetings were held, sailing back to Barcelona. That morning, Israeli and Eastern European IBOs met with Dr. and Mrs. Chen in small groups, for an almost personal training. During the meetings, the Chens emphasized how important it is to train your downline and teach them how to talk instead of just letting them listen to you. The Chens said it is important to correct your downline while they are talking, in order to help them present the 4-point approach and 6-point opportunity meeting fluently and professionally. The Chens encouraged everyone to keep training to make their approach believable.

At noon, the Chens held a general session for all 270 participating IBOs, during which they stressed the importance of duplication. Dr. Chen said recruiting 10 IBOs a month is not enough, you have to teach them how to duplicate your actions, so they can recruit 10 more people per month themselves.

At the end of the training session, Mrs. Chen asked several IBOs from different countries to come on stage and answer questions about subjects learned during the convention.

In conclusion I would like to say this was an amazing experience for me, one that I will no doubt repeat with my family.

At the end of the fifth day, the Israeli and Eastern European groups had a meeting to sum up the convention, and all IBOs said they had an extraordinary experience, an experience that they could only have thanks to Sunrider.* Some of our IBOs even asked to stay on the ship for its next cruise…

Sincerely,

Oved Levi
Director of Regional Operations
Sunrider Israel and Eastern Europe

*The earnings stated are not necessarily representative or typical of the earnings Sunrider Independent Business Owners can or will earn through participation in the Sunrider Compensation Plan. These statements should not be considered as guarantees or projections of your actual earnings or profits. As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.

2008 Sunrider Leadership Conference—Mediterranean Cruise, May 10th to 15th

We really wanted to make this year’s Europe Leadership Conference something very special. An event that would truly show the Sunrider Lifestyle! After discussing it last year with Mrs. Chen, we both agreed that a Mediterranean cruise would be the way to sail, as we could enjoy the beauty of the Mediterranean coastline and countryside.

No other part of the world is so richly imbued with history and culture, and blessed with such spectacular scenery as Europe. The cruise vacation brought us to some of the most exciting ports in Europe. The days ashore presented an invitation to adventure, education, and enjoyment, discovering the beauty of the Mediterranean and over 25 centuries of history, art and culture. Some of the IBOs had never been on a cruise and were not sure about the idea, but on the last day, I was so happy when so many came to see me to say that the cruise was amazing and that they had already called their downline to let them know what they had missed!

Want to know more?

The first port: Provence (Marseille), France. Some of the IBOs went on a city tour that was a journey through the historical and maritime past of Marseille, known as the melting pot of Europe. They passed Marseille's large industrial harbor after departing the pier and headed towards the city center. En route to the Notre-Dame de la Garde Cathedral, they viewed the historic, older section of the city. Notre-Dame de la Garde is a beautiful basilica set high atop the hills above the Old Harbor, and its interior is finished with multicoloured marble mosaics. The journey from the Cathedral to Longchamp Palace took them along a road that runs alongside the sea with a stop to take photos and to view the beautiful islands guarding the entrance to Marseille. The final stop was at Longchamp Palace, a monumental castle adorned with magnificent fountains, waterfalls and gardens.

The second port: Cagliari, Sardinia. Some IBOs went on a sightseeing tour that allowed them to discover the hidden beauties of this magnificent city. It began with a drive from the pier to the city walls where they admired the Roman amphitheatre. Then they visited the National Archaeology Museum to discover many archaeological finds like the typical Sardinian small bronzes and the Nora Stone (ninth century B.C.), where Sardinia is mentioned for the first time. They also walked in the heart of the medieval city and explored its beauty.

The third port: Palermo, Sicily. Italy, probably the most beautiful country (my Italian roots might be affecting my judgment). Palermo was named by the Ancient Greeks as “Panormus,” meaning “all port.” Its beauty, history and elegance were revealed as some of the IBOs decided to travel the streets of Palermo. The city is noted for its rich history, culture, architecture and gastronomy, which played an important role throughout much of its existence; it is over 2,700 years old! They walked along the Via Liberta, considered to be the most important street in the city because of its size and the double row of plane trees that line this majestic way. They admired Teatro Politeama, the main theatre of the town built in the 19th century and strolled along the Via Ruggero Settimo, also known as the salon of Palermo because of the elegance of its shops. What an experience!

It was such an exciting week that I forgot to mention that the conference, hosted by Drs. Chen, was held onboard the impressive ship “Navigator of the Seas.” Over 270 Independent Business Owners from all over Europe, Hungary, Israel, Russia and South Africa enjoyed the Sunrider Lifestyle while sailing through the deep blue Mediterranean Sea.

The Navigator of the Seas is one of the biggest vessels in the world, with so much to see and do onboard. She offers amazing features like a spa, gym, rock-climbing wall, ice-skating rink, an indoor shopping mall-like promenade, as well as fine food in the magnificent three-storey dining room. Every night finishes off with top-class entertainment in the elegant theatre.

The Leadership Conference meetings were held in the ship’s Conference Centre and provided attendees with inspiration and motivation. Dr. Chen shared his powerful Business Advice by explaining the 4-step Sunrider approach and the 6-point opportunity meeting. He reminded everyone to train their Downlines in this method, to practice the various steps with them and to talk about the income potential that Sunrider can bring to every Independent Business Owner. Sunrider has already helped many people around the world achieve their optimal goals.* Mrs. Chen followed with her special energy and enthusiasm as she conducted the New IBO Training and tested the Business Leaders on Frequently Asked Questions. Drs. Chen also presented new products that will be launched at the upcoming Grand Convention in Anaheim, California. Mrs. Chen ended the meeting by surprising everyone with a raffle where happy winners received samples of the innovative new products.

It truly was a memorable week and another example of how Sunriders from all over the world can enjoy the fantastic Sunrider lifestyle and optimize their lives.*

Next is the event of the year—the Grand Convention in Anaheim, California!

Come and join thousands of other IBOs for another unforgettable experience. Register on-line and mark your calendars, July 21–26.

Looking forward to seeing you in beautiful Anaheim, California!

Angelo De Fabrizio
Director of Regional Operations
Sunrider Central & Western Europe

*The earnings stated are not necessarily representative or typical of the earnings Sunrider Independent Business Owners can or will earn through participation in the Sunrider Compensation Plan. These statements should not be considered as guarantees or projections of your actual earnings or profits. As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.

IBOs Meet with Success at SR HQ

Business Leader training meetings were held at Sunrider World Headquarters April 23–25. During this time Dr. and Mrs. Chen shared their knowledge and hospitality with two groups of specially invited IBOs who arrived from around the world. In addition to attending meetings, IBOs from Canada, China, Malaysia, the USA, and Taiwan were given tours of the Chen Art Gallery, the Botanical Garden, and the incredible new manufacturing facilities in Los Angeles. The invitees were also treated as guests of the Chens—dining with them at a local restaurant and at their beautiful home, where they enjoyed great food and company.

When they got down to business, the meetings were fast-paced, full of energy, and packed with practical training. As always, they were also punctuated with insights from both Chens.

Dr. Chen got everyone thinking when he posed the following question:

“When a lady goes out shopping, what does she think about first? When you shop for a new car, what do you consider first?”

Personally, I was stumped. My wife wasn’t there to help me with the first question. And it had been years since I bought a new car…

Dr. Chen quickly provided the answer though: “The Brand.”

Dr. Chen elaborated by saying, “Brand is first, style next, and material last. Likewise, “When you buy a car, first you think of the brand.”

Dr. Chen went on to describe how it’s up to all IBOs to increase the brand recognition of Sunrider. He stated the importance of presenting “a unified look, approach, and communication,” which helps establish a strong, readily identifiable brand image.

Dr. Chen had this to say about the Sunrider opportunity:

“Why is Sunrider’s franchise-like business the best? Let’s compare it to some other ways one can try to make money:

“Buying and renting out real estate property is too much hassle. And the rent may not even cover the interest on a bank loan. Stock markets have too much fluctuation, too much risk. A franchise business can be good but it takes a BIG initial investment.

“Sunrider’s franchise-like business is the best. Sunrider takes the hassle out of owning a business. No inventory, virtually no risk—you simply use Sunrider’s time-tested [26 years!] system and support. You can build an enterprise like McDonald’s, but without the trouble and at a low cost. And Sunrider is different from other network marketing companies because as a Sunrider IBO, you’re the boss—the owner of your own franchise-like business—not a salesperson.”

Mrs. Chen covered a range of topics, including the need to develop a 2^nd generation of business leaders:

“Have your business continue into the future. Building a strong support system will enable you to have financial freedom when you retire. We need to do better about explaining the income potential of Sunrider to the 2^nd generation. Encourage your kids just like I’m encouraging my kids to take over the business someday. Have them choose Sunrider, because we have the greatest income potential and you can help people everywhere improve the quality of their lives. Bring your children to the Grand Convention in July—my daughters Sunny and Wendy will be teaching a workshop especially designed for the next generation.”

Dr. and Mrs. Chen also talked about the importance of setting big optimum goals and the power of having a big dream. Dr. Chen helped wrap up the training by providing a personal example of how through having a dream and working hard, anything is possible:

While growing up as a child, his family was poor and they didn’t have much. His prized possession was a broken toy airplane that he’d found. He loved that plane though and fixed it up the best he could. He played with the plane every day and dreamed that someday he’d be able to fly on a real plane and see the world.

Today he does fly on an airplane—the Sunrider Corporate Airplane—which he uses to fly around the world with our IBOs, living the Sunrider dream.

Bob Seawright
Sunrider International

Sunrider Has Lots in Store!

Sunriders everywhere are starting to feel a buzz in the air, as the biggest, most important Sunrider event of the year is now only about two months away—the annual Grand Convention! Attracting thousands of Sunrider IBOs from around the world, this mega-event never fails to educate, inspire, excite, and entertain all who experience it. This year it’ll be held in the attraction-packed, sun-drenched city of Anaheim, CA, July 21–26. Everyone’s looking forward to great weather and great times in Anaheim.

This year’s convention is also special, as it’ll feature the grand opening and tour of the new LA Manufacturing Plants, which are around 850,000 square feet. They contain state-of-the-art equipment and our technologically advanced 10,000 square foot research & development lab. You can experience some of the excitement that these landmark facilities are generating by watching our “Grand Convention Welcome Videos” on our new YouTube Sunrider channel and on our Sunrider website. To really appreciate the immensity and grandeur of the plants though, there’s no substitute for seeing them in person. Make sure to register for the convention so you don’t miss out.

Another thing to look forward to is the unveiling of new Sunrider® products, which will be available on Shop Online in just a few days. One product that’s already causing a stir through word of mouth is MetaShaper™. Dr. Chen originally developed this product for himself, but after a decade of research and refinement he’s now eager to share this exclusive formula and its extraordinary benefits with Sunriders. In short, MetaShaper™ is designed to make you feel healthier and more energetic. Combined with a healthy diet and exercise, it can help you achieve fantastic body-shaping results.

Another highly anticipated product is Dr. Chen™ Brightening Serum. The effects of time and sun overexposure spare no one, damaging the skin, and causing dark spots and a dull, uneven appearance. Don’t worry though, help’s on the way! This revolutionary formula is gentle, yet intensive, and is designed to even out skin tone and improve suppleness. Antioxidants will also help protect skin from future harm. This product promises to be extremely popular so get yours before we run out!

We know you’ll like these and the other new products that’ll be available soon. And we’re looking forward to seeing you in Anaheim for what’ll be a most memorable event.

Bob Seawright
Sunrider International