As you may know, Sunrider is increasing its presence on the Internet, and recently updated the Business Guide to encourage IBOs to promote their Sunrider business on the Internet. I am an attorney with Sunrider, and helped draft the new language in the Business Guide. Because these changes are exciting, I wanted to give IBOs an overview of the new rules.
The biggest change is that IBOs can now publicize their Sunrider business on the Internet. This includes your own personal or business website, online advertising, and social networking sites such as MySpace and Facebook. IBOs can use Sunrider’s text and images on their websites, and can use all of Sunrider’s trademarks. If you are drafting your own content, be sure not to make any improper health or income claims. Your content can also include links to any Sunrider website (including Sunrider’s main website, Sunrider Shop online, and our blogs), have discussion forums, and explain your experiences with Sunrider’s products. YouTube videos, online product demos, or a daily blog—the sky’s the limit!
Keep in mind a few guidelines when promoting your Sunrider business online. First, Sunrider does not allow online sales by IBOs (other than through Replicator websites). Second, make sure to use the Sunrider IBO logo, and not the Sunrider logo. Third, you must state that you are independent of Sunrider, and not copy the look and feel of any Sunrider website. Fourth, do not use the name Sunrider or any of Sunrider’s product names in any domain name, blog address, online profile, or other online identity.
Sunrider also recommends that IBOs setup their own Replicator website, which they can then promote online. A Replicator website allows IBOs to link to products for sale through Sunrider Shop Online, and will automatically track SV for such purchases.
As with printed promotional materials produced by IBOs, Sunrider needs to review all non-Replicator websites for compliance with the Sunrider® Business Guide. When your website or other online content is finalized, please tell us about it through the form at http://business.sunrider.com/CustService/WebCompliance.asp. Please note that you do not have to submit Replicator websites for compliance review.
This article is just a small overview of the new rules, and IBOs should carefully review parts N and O of Section 3. I. of the August 2008 Business Guide for complete details. If you have any questions about these changes, please contact your upline or local Sunrider Business Services Department.
Owen Smigelski
Senior Counsel
Thursday, October 9, 2008
Wednesday, September 10, 2008
2008 Olympic Games
This is a bit delayed, but we thought you might want to know how the Olympics went. Our family had the great opportunity to fly on the new Sunrider airplane all together. It was great, and such a blessing to be able to bring all the grandchildren on board with all of their toys and contraptions and not have to worry about being security checked!So in Beijing during the Olympics, which were quite organized despite some confusions here and there, we were able to meet with top leaders from China for some dinners to review our franchise business there, visit the new Beijing branch office inside the Sunworld Dynasty™ Hotel, meet with our hotel managers to go over our Sunworld Dynasty™ and Sunworld™ hotels’ business, and were able to enjoy watching the Olympics in person and on TV. It was a great experience to be there, and to see everything that we wanted to…women’s 10m diving was awesome, rhythmic gymnastics was beautiful, tae kwon do and judo (always a passion for the Chen kids) were really interesting and fast, artistic gymnastics made us hold our breaths… we are truly grateful to our parents for giving us the chance of a lifetime to see the Olympics up close and personal.
Of course, with a trip to China, we couldn’t pass up on the chance to visit Hong Kong, Taipei, and Seoul. On August 14 in the afternoon, we had a packed meeting with the Hong Kong IBOs (young business leaders and their parents) and our family. My dad talked and motivated them about doing the franchise-like business, my mom introduced all of us, and we all went up on the stage to talk about the role of the younger generation in Sunrider. It was really a great meeting, and everyone was so excited. It was a really different experience to see all of the younger IBOs, some with their parents, coming up onto the stage and telling their parents that their goals need to be higher in Sunrider. Totally cool.
On August 16, we had a dinner banquet at the Sunworld Dynasty™ Hotel in Taipei with the young business leaders there and some came with their uplines or parents as well. With a few hundred IBOs in the audience, a great MC, and good food, we of course did karaoke. The kids in our family all sang “YMCA” and “Lean on Me”…both fun songs. Some of the Taiwan IBOs came up to the stage to sing and to share their goals in Sunrider…the second generation and young IBOs are really good examples of how to keep Sunrider going into the future. My mom also did the lottery drawing there, which was a hit, and a lot of IBOs walked away with new products.
On August 18, we had a big Opportunity Meeting in Seoul with about 50-60 Business Leaders and above who are high performing, and Drs. Chen had an intimate conversation with them about the franchise concept.
On August 19, we had a big Opportunity meeting with Korea’s leading IBOs and their new prospects. What a crowd with the room packed to capacity at 240 people. The meeting was exciting, my dad gave a great speech, and the IBOs that came up to share their experience and how much money they’ve made with Sunrider (their Sunrider testimony) did a really good job. They got the new prospects excited. Later that evening, we had a banquet dinner with the IBOs at the Lotte World Jamsil in Seoul…our staff there had prepared this enormous banner that hung in the center atrium and must have been at least 50 feet long. The entertainment was really fun with the older and younger IBOs all participating, and we had a great lottery of products for the special event donated by my parents and some top IBOs in Korea. This was really exciting, and Marcus was clapping his hands the whole time.
All in all, the trip was great. We got to see all of our IBO friends in Asia, traveled on the best airplane in the world, and got to spend time together as a family…it’s not so bad mixing business with leisure. That’s the only way it’s done in our family, and we enjoyed it a lot. Hopefully we’ll see some of you on our airplane some day traveling and inspiring others to optimize their life around the world.Sunny C. Beutler
Regional Operations Director
Monday, September 8, 2008
Sunrider is on Facebook
Sunrider International now has its own official Facebook page!
Facebook is a great way to connect with other Sunriders and keep up with company news and events. We’ve already added pictures, videos, and more. Check it out today and add yourself as a “fan.”
Wednesday, August 6, 2008
Post-Convention Update
I hope all of you had a great time at the Convention! I had a wonderful time meeting many of you, holding the young IBO workshop, and chasing my daughter around the Hall during the general sessions. Here’s a quick status update on the products and marketing tools. I know you are all dying to get them!
Of course everyone wants to know when you can buy the new products. I don’t deal directly with this issue, but I do know that it’s a rather complex process. It first depends on how well it sold in your country during convention, and the sales volume and recruiting rate in your country. We can’t launch new products if there are only a few people there to buy them. We also have to register the product and comply with local regulations. I know that’s not the answer you want because you want the products now. Hopefully, you bought enough products at Convention. But, I have better news. The new Oi-Lin® and some of the new product packaging should be phasing in soon over the next few months.
New Marketing Tools/Website
I oversee the writing, editing, look and feel of the marketing tool, but I don’t handle the printing or translating so I’m just estimating the time on these “hot” tools we are working on.
Sunrider® Training CD-ROM – we’ve made some revisions and most countries should be in production soon and have it in the next 3 months or sooner.
Ingredients Brochures – Dr. Chen told me to add more ingredients to the brochures so we are doing that. Some countries may not have this brochure due to government regulations. Estimated time is 1-2 months.
Website – It should be ready in 3-4 months.
We have many other tools in development like a new product catalog, new brochure on being environmentally friendly, and new product flyers. There’s lots of exciting changes and we hope you enjoy them.
Wendy
Friday, July 11, 2008
Grand Convention News
It’s July, time for the annual Grand Convention, and this year’s event is truly grand in every way. The words “inspirational, motivational, sensational” only begin to describe it. The Convention provides the ultimate chance to learn from Drs. Chen and top business leaders, enjoy the Sunrider lifestyle, and connect with fellow Sunriders. Optimize your life with Sunrider!
What to Wear
Business wear is appropriate for meetings and General Sessions. Formal attire or black-tie should be worn for Gala Evening events.
Light, comfortable clothing and comfortable walking shoes are recommended for tours. Hats and sunglasses may also be worn for sun protection.
We also recommend that you bring a light-weight sweater or jacket in case of cooler temperature fluctuations in meeting rooms and air-conditioned buses.
Typical summer weather is sunny and warm in the daytime with cool evenings. The average high temperature in July is 84°F/29°C. For a current weather forecast, click here.
Thursday, June 19, 2008
Marketing Updates
It’s been a long time since I posted, but I wanted to give you a behind-the-scenes look at the many projects we’re working on in the Marketing Department.Convention, Convention, Convention!
Obviously, we are working like crazy in preparation for Convention. In addition to building and maintaining the convention website, we’ve prepared welcome videos, which I hope you’ve all seen.
We’re working with a great production company to bring a high-tech, high-touch feel to the Convention. I don’t want to say too much, but it will be different from anything you’ve seen at our Convention before. I’m also very excited for the LA Plant Ribbon Cutting so you can see how incredibly huge and state-of-the-art it is. It’s been a headache and nightmare to move, but it’s all for the great purpose of making the best products.
New Products and New Packaging
Based on the convention pre-order sales report, I can see you are all dying to get your hands on our new products. John even has IBOs calling him to get samples. We’re busy finalizing all of the packaging, components, brochures, and flyers for the new products. I hope you all were able to order them because they are fantastic. I especially love the Eye Cream and MetaShaper™.
During Convention, you’ll also get to see the new product packaging for our tried-and-true products. This has been long overdue. If you look at our new promotional flyer for Fortune Delight® you can get a sneak peek at the new look of our packaging. I really love the new designs and can’t wait for them to get phased into production.
New Marketing Tools
This brings me to the new marketing tools we’re developing. Do you like having the Product Catalog e-book on the website? I’m planning on doing more e-books. We’ll also be posting a new product flyer every week for the Starter Pack products. We’re also developing a new Company Profile, new Sunrider® Training CD-ROM (which will also go online), Sunrider® Training Workbook, new Sunrider Simply the Best® video, new Compensation Plan marketing tools, and more. I think you’ll be pleased with the new tools we have coming your way. Most of them were based on your suggestions.
I know we are working on even more projects, but I have to get back to work. By the way, remember to place your orders for promotional products before the end of the month! I’ll see you at Convention!
Wendy
Wednesday, June 4, 2008
The Best Ingredients
Sometimes, our customers and IBOs wonder if we use organic ingredients. Organic food is produced without using most conventional pesticides, synthetic fertilizers, bioengineering, or ionizing radiation. A government agency must inspect and certify the farm before the food can be labeled “organic.” As a manufacturer of health foods, I am especially concerned about the environment. Because of pollution, many foods, even organic foods, may contain unacceptable levels of heavy metals. We monitor the heavy metal content of our herbs and often reject hundreds of pounds of herbs that do not meet our strict standards.
In addition to the heavy metal content, I also care about how our foods are handled. All herbs and plants, whether grown in the wild, in an organic farm, or in a traditional farm, have dirt, pests, and other contaminants. We take the extra steps of cleaning the herbs by hand and machine rather than grinding and/or irradiating the herbs along with their contaminants.
We also use a trade-secret manufacturing process to extract and concentrate the beneficial essences from our herbs. This makes the final product much more powerful and effective than just mixing the herbs on the ingredient listing.
Founder and Chairman of the Board
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