Post-Convention Update

I hope all of you had a great time at the Convention! I had a wonderful time meeting many of you, holding the young IBO workshop, and chasing my daughter around the Hall during the general sessions. Here’s a quick status update on the products and marketing tools. I know you are all dying to get them!

New Products

Of course everyone wants to know when you can buy the new products. I don’t deal directly with this issue, but I do know that it’s a rather complex process. It first depends on how well it sold in your country during convention, and the sales volume and recruiting rate in your country. We can’t launch new products if there are only a few people there to buy them. We also have to register the product and comply with local regulations. I know that’s not the answer you want because you want the products now. Hopefully, you bought enough products at Convention. But, I have better news. The new Oi-Lin® and some of the new product packaging should be phasing in soon over the next few months.

New Marketing Tools/Website

I oversee the writing, editing, look and feel of the marketing tool, but I don’t handle the printing or translating so I’m just estimating the time on these “hot” tools we are working on.

Sunrider® Training CD-ROM – we’ve made some revisions and most countries should be in production soon and have it in the next 3 months or sooner.

Ingredients Brochures – Dr. Chen told me to add more ingredients to the brochures so we are doing that. Some countries may not have this brochure due to government regulations. Estimated time is 1-2 months.

Website – It should be ready in 3-4 months.

We have many other tools in development like a new product catalog, new brochure on being environmentally friendly, and new product flyers. There’s lots of exciting changes and we hope you enjoy them.

Wendy

Marketing Updates

It’s been a long time since I posted, but I wanted to give you a behind-the-scenes look at the many projects we’re working on in the Marketing Department.

Convention, Convention, Convention!

Obviously, we are working like crazy in preparation for Convention. In addition to building and maintaining the convention website, we’ve prepared welcome videos, which I hope you’ve all seen.

We’re working with a great production company to bring a high-tech, high-touch feel to the Convention. I don’t want to say too much, but it will be different from anything you’ve seen at our Convention before. I’m also very excited for the LA Plant Ribbon Cutting so you can see how incredibly huge and state-of-the-art it is. It’s been a headache and nightmare to move, but it’s all for the great purpose of making the best products.

New Products and New Packaging

Based on the convention pre-order sales report, I can see you are all dying to get your hands on our new products. John even has IBOs calling him to get samples. We’re busy finalizing all of the packaging, components, brochures, and flyers for the new products. I hope you all were able to order them because they are fantastic. I especially love the Eye Cream and MetaShaper™.

During Convention, you’ll also get to see the new product packaging for our tried-and-true products. This has been long overdue. If you look at our new promotional flyer for Fortune Delight® you can get a sneak peek at the new look of our packaging. I really love the new designs and can’t wait for them to get phased into production.

New Marketing Tools

This brings me to the new marketing tools we’re developing. Do you like having the Product Catalog e-book on the website? I’m planning on doing more e-books. We’ll also be posting a new product flyer every week for the Starter Pack products. We’re also developing a new Company Profile, new Sunrider® Training CD-ROM (which will also go online), Sunrider® Training Workbook, new Sunrider Simply the Best® video, new Compensation Plan marketing tools, and more. I think you’ll be pleased with the new tools we have coming your way. Most of them were based on your suggestions.

I know we are working on even more projects, but I have to get back to work. By the way, remember to place your orders for promotional products before the end of the month! I’ll see you at Convention!

Wendy

Sunrider Has Lots in Store!

Sunriders everywhere are starting to feel a buzz in the air, as the biggest, most important Sunrider event of the year is now only about two months away—the annual Grand Convention! Attracting thousands of Sunrider IBOs from around the world, this mega-event never fails to educate, inspire, excite, and entertain all who experience it. This year it’ll be held in the attraction-packed, sun-drenched city of Anaheim, CA, July 21–26. Everyone’s looking forward to great weather and great times in Anaheim.

This year’s convention is also special, as it’ll feature the grand opening and tour of the new LA Manufacturing Plants, which are around 850,000 square feet. They contain state-of-the-art equipment and our technologically advanced 10,000 square foot research & development lab. You can experience some of the excitement that these landmark facilities are generating by watching our “Grand Convention Welcome Videos” on our new YouTube Sunrider channel and on our Sunrider website. To really appreciate the immensity and grandeur of the plants though, there’s no substitute for seeing them in person. Make sure to register for the convention so you don’t miss out.

Another thing to look forward to is the unveiling of new Sunrider® products, which will be available on Shop Online in just a few days. One product that’s already causing a stir through word of mouth is MetaShaper™. Dr. Chen originally developed this product for himself, but after a decade of research and refinement he’s now eager to share this exclusive formula and its extraordinary benefits with Sunriders. In short, MetaShaper™ is designed to make you feel healthier and more energetic. Combined with a healthy diet and exercise, it can help you achieve fantastic body-shaping results.

Another highly anticipated product is Dr. Chen™ Brightening Serum. The effects of time and sun overexposure spare no one, damaging the skin, and causing dark spots and a dull, uneven appearance. Don’t worry though, help’s on the way! This revolutionary formula is gentle, yet intensive, and is designed to even out skin tone and improve suppleness. Antioxidants will also help protect skin from future harm. This product promises to be extremely popular so get yours before we run out!

We know you’ll like these and the other new products that’ll be available soon. And we’re looking forward to seeing you in Anaheim for what’ll be a most memorable event.

Bob Seawright
Sunrider International