A recent article appearing on the Federal Trade Commission (FTC) website reports how a U.S. district court “has ordered the marketers of acai berry supplements, ‘colon cleansers,’ and other products to temporarily halt an Internet sales scheme that allegedly scammed consumers out of $30 million or more in 2009 alone through deceptive advertising and unfair billing practices.”
The Better Business Bureau named phony “free” trial offers—including those for acai supplements—as one of the “Top 10 Scams and Rip Offs of 2009.” David Vladeck, director of the FTC’s Bureau of Consumer Protection, estimates that “about a million people have fallen victim to this scam,” and adds that “there were fake endorsements from celebrities like Oprah Winfrey and Rachael Ray for a product that didn’t work in the first place.”
The FTC charged various companies and two individuals with multiple violations, including “deceptively advertising AcaiPure, an acai berry supplement, as a weight-loss product, and Colopure, a colon cleansing supplement, as an aid for preventing cancer.”
Sunrider knows that in the health food and supplement industry, owner expertise is vital when it comes to evaluating the safety, quality, and effectiveness of the products. Dr. Tei-Fu Chen has a degree in pharmacy and is a world-renowned herbalist, and Dr. Oi-Lin Chen is a licensed medical doctor in the United States. Together they lead a team of scientists to research, formulate, and manufacture all of Sunrider's products in our own state-of-the-art manufacturing facilities to ensure the highest quality control.
Since Sunrider began in 1982, the company’s exemplary record of excellence for product quality, effectiveness, and safety has continued to speak volumes about the integrity of the company.
1 comment:
Can't believe some of the dishonest advertising that has occurred in the market.
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