Wednesday, March 3, 2010

Sunrider Sparks the Firecracker Run

Sunrider was a top sponsor of the nation’s largest Chinese New Year 5K/10K run, the 32nd Annual Los Angeles Chinatown Firecracker Run. According to its website, “The L.A. Chinatown Firecracker Run Committee, Inc. (LACFRC) has contributed over $400,000 to local elementary schools and non-profit community organizations providing services and programs to benefit the community.” This year’s event proceeds benefited the Need2Read program which aims to increase the reading and comprehension skills of children in the program.

An “East Meets West” theme was present throughout the event’s opening festivities, including the Lion Dancers, the traditional lighting of 100,000 firecrackers, taiko drummers, and the Laker Girls.

To each race participant, Sunrider gave an SR Sports Bottle and a Fortune Delight® packet and product card. Not only was Sunrider a top sponsor of the event, but four Sunrider staff members participated in the 5K portion of the race, and two participated in the 10K portion! Way to go!

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