Sunrider’s Hero of Philanthropy!

Dr. Tei-Fu Chen has been named one of the world’s “48 Heroes of Philanthropy" by Forbes Magazine Asia (March 16, 2009)! Click here to read a special report that recognizes Dr. Chen’s global and diverse philanthropic achievements from the past decade.

You can also visit the Good Works section of our website for a detailed and comprehensive listing of Dr. Chen’s and Sunrider’s charitable contributions to the world.

Calli®—full of flavor and healthy benefits!

For thousands of years, herbal teas have been enjoyed in China and the rest of Asia for their health benefits. Dr. Tei-Fu Chen advances the ancient art of tea-making with a special spray-dry process to craft Calli® Herbal Beverage. Our unique concentration method enhances the release of tea catechins, antioxidants, and bioflavanoids in a way that isn’t possible with traditional grinding.

Dr. Chen’s innovative processing methods combined with his vast knowledge of herbs and traditional Chinese medicine have resulted in a product line of herbal-based formulations that are unmatched in quality, concentration, and effectiveness. As you see, although it’s true that Calli® Herbal Beverage is “steeped in Sunrider tradition,” its rich flavor and nutrients make it a modern “Super-Tea.”

Many Sunrider employees like to enjoy Calli® at work and in their homes. Read on to see what some of them have to say and for more detailed info about this delicious, nutritious beverage.

More and more people are enjoying the great taste and aroma of Calli®, and the way it makes them look and feel. Many Sunrider employees like to enjoy Calli® at work and in their homes. Read on to see what some of them have to say, and for more detailed info about this delicious, nutritious beverage.


“As an avid tea drinker, I have to admit that Sunrider makes one of the best teas available in the market. The product is always fresh, with a strong distinctive flavor in every sip. Plus, it’s 100% natural and is produced in an environmentally friendly way. Thanks Sunrider for your delicious products.”
Isa Akcayoglu
Production Information Dept.


“The Calli® Mint is very soothing after a meal! And Calli® seems to alleviate some of my allergy symptoms, including clearing my nasal passages, which makes things much more bearable.”
Victoria Monroe
Order Dept.


“Calli® is a delicious and healthy drink—it’s my everyday favorite! It also helps me manage my weight and makes me feel great.”
Maria Yao
Order Dept.


“I definitely like drinking the Calli® Night; it has a great invigorating taste, yet is soothing. And it’s a great way to end a long day. Calli® Night puts me right to sleep and allows me to wake up feeling refreshed.”
Mary Rodriquez
Order Department


Product Information

Calli® is an all-natural herbal tea and a healthful alternative to beverages with added caffeine, sugar, and chemicals. It contains antioxidants to protect the body from free radicals, and the unique herbal extracts in the formula assist the body’s natural cleansing process.

Features & Benefits

• Highly concentrated: One Calli® bag makes multiple cups of delicious tea.
• Helps speed the body’s natural process of cleansing and elimination.
• Rich in antioxidants and pleasantly aromatic.
• Uniquely formulated and based on the Philosophy of Regeneration™.

Proprietary Formula

Contains catechins, which are naturally occurring antioxidants found in Camellia sinensis, a primary ingredient of Calli®. Antioxidants have been shown to be effective in absorbing cell-damaging free radicals.


Market Appeal

• Great replacement for coffee, other teas, and sugary beverages.
• Made with all-natural herbal extracts.
• Available in three delicious daytime flavors and one for nighttime relaxation.
• An ideal product for introducing Sunrider.

Recommended Use

Steep one Calli® bag in 16 ounces (480 ml) of water for five minutes. Drink it daily as part of a healthy lifestyle.


Flavors

• Regular
• Mint
• Cinnamon
• Night

Sizes

• Ten 2.5-gram bags
• Sixty 2.5-gram bags

You can order Calli® from the Sunrider Shop Online website!

SunSmile® Fruit & Vegetable Rinse

Ever notice that waxy residue on the fruit (especially the apples!) and vegetables you buy at the supermarket? Do you wonder how much dirt and grime you ingest along with the produce you eat? Well, here’s some good news: Sunrider has the natural, safe “solution” to wash away your worries. For peace of mind and cleaner, brighter, better-tasting produce, use Many Sunrider employees from our corporate office enjoy the benefits of using this great product. Read what they have to say below, along with detailed product info.

“SunSmile® Fruit & Vegetable Rinse is an amazing product. Many air pollutants rest on the outer layers of produce and are not easily removed in the local markets. Running tap water over the produce may not fully clean the foods. SunSmile® Fruit & Vegetable Rinse is very effective. Removing debris really enhances the taste of the food!”

Rick Ricardo
Regional Sales


“I was instantly convinced that SunSmile® Fruit & Vegetable Rinse really works since the first time I used it. I was astonished when I saw how much dirt and waxy coating were removed from some apples I had briefly soaked in SunSmile® Fruit & Vegetable Rinse, even after I had washed them with tap water. Since then, I don’t hesitate in using it. It gives me peace of mind knowing that my family is truly enjoying the cleanest fruits and vegetables, and getting the most benefit from them without any harmful substances.”

Karina Ochoa
Human Resources


“SunSmile® Fruit & Vegetable Rinse is one of my favorite Sunrider® products. I want to ensure my family and I are eating only the purest foods. Rinsing with water alone is not enough. As part of our healthy lifestyle, my wife and I have made SunSmile® Fruit & Vegetable Rinse part of our daily routine.”

Rob Fiore
Marketing Dept.


Product Information

SunSmile® Fruit & Vegetable Rinse cleans dirt, waxy coatings, oily substances, and other undesirable residues from all your fresh produce. It’s gentle enough to use on delicate broccoli heads, field greens, and even herbs—yet strong enough to remove sticky glazes.


Features & Benefits

• Thoroughly cleans produce in just a few minutes.
• Perfect for product demonstrations.
• Available in two convenient sizes: one for home, one for travel.
• Great to use on “organic” fruits and vegetables, too.
• Highly concentrated, so a little goes a long way.
• Brightens colorful fruits and vegetables.

Proprietary Formula

The primary cleansing agent in SunSmile® Fruit & Vegetable Rinse is naturally derived Decyl Polyglucose. This biodegradable surfactant is produced from cornstarch and coconut oil, and does not contain harmful residues.


Sizes

• 16 fl. oz. Bottle
• 1 fl. oz. Trial Size

You can order SunSmile Fruit & Vegetable Rinse from the Sunrider Shop Online website!

Kandesn® Moisturizing Lip Colors

Ladies, are you looking for the perfect lipstick? Well, Dr. Chen has developed it for you!

For our second product-focused post, Dr. Chen, Wendy Teng, and a Sunrider employee share their thoughts about what makes Kandesn® Moisturizing Lip Colors so irresistibly appealing. Plus, product info reveals how this lipstick outshines the competition.

“Before Sunrider, I did research and development for another herbal company. I saw how most companies manufactured their lipsticks with animal byproducts and petroleum byproducts and oils. If you burn their lipsticks, you’ll smell the unpleasant odors from their ingredients. I didn’t want to use those kinds of ingredients because most women ‘eat’ their lipsticks during the day. So, I created a vegetable-based lipstick, but the company I worked for rejected my formula for being too expensive to produce.

“Now, all Sunrider ladies are fortunate to have the expensive and high-quality lipsticks I always intended to make. Our Kandesn® Moisturizing Lip Colors are formulated with vitamins C and E and use vegetable-origin wax and emollients to hydrate the lips. We self-manufacture them with very strict quality control. I like to think that our lipsticks are ‘good enough to eat.’”


Dr. Tei-Fu Chen
Founder and Chairman of the Board
Sunrider International


“Even though my father doesn’t wear lipstick, he created a lipstick that had the safety and quality his wife and daughters (and granddaughters) deserved to wear. I wear a Kandesn® Moisturizing Lip Color every day of the year. They go on super-smooth, moisturize my lips, and make my lips look full and attractive. Plus, I don’t have to worry about ‘eating’ them since we make them with high-quality vegetable ingredients. In the past, I tried some other popular department store brands to check out their colors. I noticed that other brands often have a very strong perfume smell and weird taste. I didn’t enjoy wearing them at all. Sunrider has spoiled me with the best lipsticks!”

Wendy Teng
Marketing Dept.
Sunrider Corporate Office


“I like Kandesn® Moisturizing Lip Colors. The colors are beautiful, and they moisten and protect my lips, especially in the winter.”

Jean Yu
Executive Office
Sunrider Corporate Office
Product Information


Product Information

Enhance the natural color of your lips with this luxurious, natural-based lipstick. Rich and conditioning, Kandesn® Moisturizing Lip Colors are formulated for maximum color impact, a smooth look, and a comfortable feel.


Features & Benefits

• Made with the choicest ingredients, such as vegetable-origin squalane, a fine natural oil that works in harmony with the body’s own oils.
• Contain several forms of antioxidant vitamin E to provide long-lasting hydration, protection against pollution, and serve as a natural preservative.
• Made with vegetable-based wax instead of the candle wax commonly used in other brands, so our lipsticks are practically edible.
• Come in a beautiful array of colors.
• Each lip color comes in an attractive golden case.

Recommended Use

Use one color as a base and another as a highlighting color.


Product Demonstration

1. Scrape a small piece of a retail brand of lipstick with a metal spoon.
2. Heat the spoon from underneath with a lighter.
3. Smell the unpleasant odors from the mineral oil and/or animal byproducts in the retail brand.
4. Now scrape a small piece of Kandesn® Moisturizing Lip Colors with another spoon.
5. Heat it and smell the pleasant fragrance. We use only vegetable oil for a safe, edible lipstick.

Size: .14 oz. / 4 g each

You can order Kandesn® Moisturizing Lip Colors from the Sunrider Shop Online website!

The 2008 Sunrider Corporate Office Holiday Party

The 2008 Sunrider corporate “Winter Holiday Celebration” was the best ever, thanks to the generous donations of many loyal Sunrider IBOs in the field and an exciting entertainment program showcasing the talent and creativity of our own Sunrider staff.

You’ve heard the phrase “Sunrider is Simply the Best™,” but did you know that this term also applied to our corporate office holiday parties? Like many others, I have worked in other companies before Sunrider and I have personally confirmed that very few have ever experienced anything like a Sunrider bash. A “traditional” company holiday party consists of a variance of the following main elements: music, food, and a few door prizes.

Here is the scenario for a “generic company holiday party”: Everyone shows up and hangs out with the same small group of people that they always see around the “office water cooler.” Music is playing but few are dancing. People eat a little, drink a whole lot more, and at the end they go home and hopefully remember what even happened the night before.

Enter Sunrider: Everybody is “dressed to the nines” looking and feeling like movie stars, they arrive at a hotel lobby around 6pm. The friendly Sunrider Human Resources staff takes the names of all attending employees and places them in a barrel for raffles to be awarded throughout the evening. This year, loyal Sunrider IBOs in the field donated over $17,000.00 as a thank you for the professional and courteous service they always receive from the Sunrider corporate staff. This year Sunrider raffled off prizes like $250, $500, flat-screen TVs, camcorders, laptop computers, entertainments centers, and a grand prize of $1,000.00 before the night was over!

Now let’s talk about the Sunrider entertainment. Sure, we always have a DJ on hand to play dance music, but the real fun begins when the Sunrider employees line up on stage to present their department performances. The Chens even give time off during several work weeks for employees to prepare for this part of the show. There is also an unspoken rivalry between the departments, as each department tries to outperform the others. The competition is so fierce that even my wife and I, who work in different Sunrider departments, don’t even discuss with each other the details of our own performances! Can you imagine what “buttoned-down” legal and accounting employees will do when you turn them loose on a dance floor? This year we had humorous renditions of Riverdance, Phantom of the Opera, Let’s Make a Deal, Latin dance routines, and a lively dance rendition of the movie Madagascar’s “I like to move it!”

Many employees were also recognized for 5, 10, 15 and 20 years of loyal service. Three employees celebrated 20 years of employment including the Sales Department’s very own Rick Ricardo! Congrats Rick! This type of loyalty simply does not exist anymore in Corporate America, but it still does in Sunrider. The reason why loyalty still exists in the Sunrider corporate office as well as in the field is because of Drs Chen’s continuing legacy of providing VALUE to the quality of the lives of millions of people around the world. To be more specific, Dr. Chen’s unique Philosophy of Regeneration™, a multimillion dollar investment in exclusive manufacturing and R&D, and a compensation plan that pays business leaders as partners instead of as common salespersons.

To thank the Chens for providing this amazing “health and wealth opportunity” for millions of people around the world, the corporate staff collected $500 to give the Chens a first-class, all-expenses-paid trip to their local Costco supermarket! Yes, after making month-long international business trips around the world, the Chens like to settle back into a normal way of life and frequent their beloved local Costco supermarket (this is a hint for anyone interested in sending a gift to the Chens that they will actually enjoy).

Thanks again to all of the loyal Sunriders in the field who contributed to the best ever Sunrider Winter Holiday Celebration. I also want to provide their names below in special thanks for their generosity and loyalty to Sunrider:

John Teng
Sales Manager – North America


GIFT CONTRIBUTORS

PLATINUM Level ~ $2000
Don & Paulette Caster

SILVER Level ~ $1000
Mack & Janet Atkinson
Sharon Farnsworth Ekins
Paul Harrington & Rita Costanzi
Bob & Kay Goshen
Bob Henrie
Dick Richards

BRONZE Level ~ $500
Choy Keng Chan
David & Kay Heap
Glenda Feilen
Ky Tran
Lois & J.W. Emerson
Paul & Cheryl Jensen
Samson & Jarling Huang
The Sugai Family

All Other Contributors
Arleen Armantage
Asya Lukach
Barbara & Matthew Moore
Carolyn Sheets
Carrie Goelitz
Denny & Fred Guenzler
Donna & James Ehrlich
Elaine & Jeff Smith
Eneyda Hawkins
Gina Endicott
Gloria & Robert Englund
Jaqueline & William Mellyn
Jalaine & John Hamann
Joan & Gil Benjamin
Karen Spencer & Jeffrey Dees
Kim Chau Phan
Kyung & Whan Park
Lititia Coleman
Margaret Howell
Margie & John Mettenet
May Yee
Martha Garcia & Victor Menses
Marv & Geneva Peterson
Mary & Arthur Russell
May & Lamar Mortensen
Mersedes Ramos & Juan Flores
Michelle Thibodeaux & Terrence Young
Miriam Handler
Nancy Donahue
Natalie Johnson
Nhuhao Le
Peter Harrington
Randy & Marsha Turner
Ray Glend
Robin & Myron Frame
Sharon Samuelsen
Sharyn Wynters
Shirley Just
Sue & Steve Yee
Sunae Hyun
Therese Cheney
Wei Ming He

Fortune Delight®

We thought you might be interested to hear what Sunrider employees have to say about using Sunrider® products. Not only do Drs. Chen and their children “test” all Sunrider® products, so do many of our staff. Our staff can truly appreciate all the work, time, and know-how that go into making and marketing these fabulous products. And many employees take advantage of a generous employee discount and purchase products that they use and enjoy in their daily life. In the first of our product series, we’d like to focus on one of our most popular products, Fortune Delight®. The World Headquarters office provides urns of Fortune Delight® for staff to enjoy throughout their workday. See below for comments and more detailed product info about today’s featured product.



“I enjoy drinking Fortune Delight® every day. It’s the perfect afternoon “pick me up,” without having to drink a strong caffeinated beverage. The taste is light and refreshing, and I like it better than other beverages in the vending machine. My favorite Fortune Delight® flavors are raspberry and lemon. I also enjoy having the benefits of drinking green tea without having to brew a hot beverage.”

Owen Smigelski
Legal Dept.
Sunrider Corporate Office


“I love the Fortune Delight® cinnamon and Evergreen, which can be combined to make a juice; this combination taken once a day refreshes me and leaves me with energy! The fantastic taste is great for cold weather, seeing as how it’s warm and soothing. I recommend this to all my coworkers.”

Mary Rodriguez
Order Dept.
Sunrider Corporate Office


“I drink Fortune Delight® every day at work. It has a great taste and aroma, and it refreshes me without giving me the jitters that caffeinated beverages do. I also like the way it supplies me with antioxidants and that it’s all-natural, containing no artificial sweeteners. It’s a beverage that you can truly feel good about drinking.”

Bob Seawright
Marketing Dept.
Sunrider Corporate Office


Product Information

This concentrated herbal beverage provides antioxidant benefits and comes in an easy-to-use powder form. Delicious hot or cold, all five flavors of Fortune Delight® promote the body’s natural cleansing process.


Features & Benefits

• All-natural with herbal extracts.
• Rich in antioxidants.
• Naturally low in calories.
• Contains no fat, cholesterol, or artificial sweeteners.
• Mixes instantly in hot or cold water.
• Unique formulation based on the Philosophy of Regeneration™.

Proprietary Formula

Contains catechins, which are naturally occurring antioxidants found in Camellia sinensis, the primary ingredient of Fortune Delight®. Antioxidants have been shown to be effective in absorbing cell-damaging free radicals.


Market Appeal

• Healthful alternative to coffee and sodas.
• Perfect for product demonstrations.
• Can be part of a weight-management program.
• Year-round versatility: Refreshing served ice-cold, soothing served hot.

Flavors

• Regular
• Cinnamon
• Lemon
• Peach
• Raspberry

Sizes

• Ten 3-gram packs per box
• Sixty 3-gram packs per box
• Ten 20-gram packs per box

Recommended Use

• Mix a 3-gram pack with 8 oz. of hot or cold water.
• Drink it daily as part of a healthy lifestyle.
• The 3-gram packs are ideal for travel and introductions, while the 20-gram packs are great for family use or large gatherings.
• Also mixes well with Sunny Dew®, Sunectar®, NuPlus®, or VitaShake®.

You can order Fortune Delight® from the Sunrider® Shop Online website!

A New Year Message from Dr. Chen

2008 has been a year of great change and many challenges for the world. Currently, we are facing a severe economic crisis. After many years, though, I have learned that great challenges often bestow great blessings and opportunities. For example, in 1997 when the China government suddenly banned MLMs, I thought this was the end of Sunrider in China. I thought this was the worst thing that could ever happen to our business. It was a huge challenge, but we changed to a new franchise-like business with retail stores. Looking back, I see that what I thought was the worst thing was now the best thing for our business. Changing to the store system stabilized and legitimized our business in China.

I know that being complacent or doing nothing will cause our business to fail with the current economy. However, I also see the economic crisis as an incredible opportunity. More than ever, people need our business and the income it provides. To maximize this new opportunity and ensure the longevity of our business, my wife and I have decided to make changes to our IBO marketing plan. And in some countries, we will implement a new ABO store marketing plan, similar to our successful plan in China. We made these changes after months of meetings and discussions with Business Leaders and other IBOs. We listened to your feedback and incorporated many of your suggestions.

I know it will take adjustment; I know some of you may not like it. However, I believe this is the best plan for our business and essential to our continued success. Our new ABO and IBO plan does the following:

• Helps ABOs open stores for brand awareness, legitimacy, and growth. Gives IBOs the choice to open stores or do direct selling.
• Rewards the people who are working and increasing sales volume. Since we pay out from the company sales volume, the people who are working also help increase your income.
• Clearly separates business builders from customers.
• Helps you earn more retail profits from product sales.
• Gives incentive to long-time Business Leaders to increase their sales volume.
• Encourages people to find new customers and trainers rather than relying on roll-up.
  

Sunrider is a business, not a free handout or retirement plan. As a business, we have to keep working, growing, and improving. These changes are for your success. None of these changes mean that more money is going into my pocket, instead of yours. My wife and I feel the immense responsibility to help you succeed and work day and night to fulfill that responsibility.

Price Announcement
Normally, due to increased business costs, we announce a small price increase at the beginning of the calendar year. In 2008, we have experienced soaring costs in raw herbs and materials. However, given the economic pressures that you are all facing, we have decided not to increase prices in January 2009. We will absorb the cost increases and postpone the price increase until summer 2009. We hope that instead of worrying about prices, you will promote the business and products.

Thank you for your loyalty and hard work this year. We wish you a happy, prosperous holiday and new year!

Dr. Tei-Fu Chen